Should federal frontbenchers appear to be offering endorsements to prominent people in their portfolio areas?

Parliamentary Secretary to the Treasurer Ross Cameron
is only young, but surely his dear old da Jim Cameron took him on his
knee when he was young and told him how fire and brimstone rained down
on Susan Peacock over that episode with those sheets. Old man
Cameron was very fond of fire and brimstone, after all.

All of which makes it very odd that someone in such a sensitive role in
such a sensitive portfolio should appear to be offering this massive
free PR kick to a finance industry giant: