Crikey’s ABC Radio reporting this week has sparked of plenty of debate,
so now might be the time to ask: How do ratings specifically fit into
the broadcaster’s current business and strategic plans? Are there
specific key performance indicators for ABC managers and executives
regarding ratings? Are there incentives to improve ratings? Do senior
management receive bonuses for improving ratings or reaching certain
ratings targets? And what does this all mean for resources for program
making?
The ABC’s rating chase
Crikey’s ABC Radio reporting this week has sparked of plenty of debate, so now might be the time to ask: How do ratings specifically fit into the broadcaster’s current business and strategic plans? Are there specific key performance indicators for ABC managers and executives regarding ratings? Are there incentives to improve ratings? Do senior management […]
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