The Australian is about to copy Fairfax and introduce a free glossy mag, rumoured to be called Wish. The first edition is tentatively slated for October and will appear monthly on a Friday, the same frequency of The Australian Financial Review’s magazine and Fairfax’s monthly magazines for the Sydney Morning Herald and The Age.
This is a very profitable market. The pioneer and benchmark magazine, Fairfax’s Good Weekend, has annual revenue estimated at around $1 million a week, and most (but not all) of the others are also doing well.
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