Forensic doesn’t catch on fire


The
Seven series Forensic Investigators had a brilliant first series towards the
end of 2004. The six
shows did better than expected and with Nine’s Without
a Trace

out of the opposition schedule towards the end of its brief season, the
program finished with an average audience of 1.26 million. But this
year, there’s no such luck for Forensic: it hasn’t cracked a
million viewers in the first three episodes – peaking at 956,000 in the second
week before falling to 897,000 for the third episode.

It’s not
terminal but far from what Seven and producers Southern Star would have been
hoping for.
Looking at the series so far, it seems to be a bit slower than the
first, or is it that there’s just been too many forensic style programs
aired over the past year? It’s a
danger that the “natural talk” programs should watch, too – Australian Story and its group of
clones: True Stories on Seven and the pilot made by Andrew Denton’s group for Nine. Viewers
get too used to the idea and start either tuning out, or watching less
frequently.

TV programming for viewers with short term memory loss

The Ten
Network surprised a lot of viewers by sneaking a repeat of the first episode of
Numb3rs into the Wednesday night schedule after 9.30pm. The
reprise, as it’s called in TV talk, was watched by 811,000 people,
about 300,000 less than the first time it was aired in the wake of the Big Brother
final on Monday night.

The practice has become a common occurrence in 2005. Nine “reprised” the ill-fated Starstruck, while Seven had encore screenings of the first episodes of Desperate Housewives and Lost (as well as Last Man Standing and Boston Legal, without
much impact). Even the ABC has been
known to repeat a program or two in a week.

Last night’s TV
ratings

The Winners

Seven, which got Lost (2.023 million) over Nine. Seven had the
top four programs and its glitzy but lightweight Las Vegas had its best
night out so far: 1.41 million people to beat Nine’s Getaway (1.359 million). The appalling Body Work on Nine jumped past a million viewers, that’s around
300,000 up on its start a week earlier, but the hypnotist program I Can Change
Your Life
was stuck under a million at 827,000 people. Seven’s Alias added
viewers to rise past the million mark (1.014 million). The Footy Show on Nine
also recovered from the low point of a week earlier, especially in Brisbane. Home
and Away
(1.447 million) again beat Nine’s Temptation (1.268 million) this
week.
The Losers

Ten, low share again on a Thursday night. Not one Ten
show cracked the million viewer mark. Its most popular program was a repeat of
Law and Order SVU at No. 16 with 986,000 viewers. Three ABC programs had more than a
million viewers. Ten’s Celebrity Ready Steady Cook shed 90,000 more viewers (to
567,000 people). MDA on the ABC is looking in need of some intervention: only
508,000 viewers last night and it was clearly the best program at 9.30pm.

News & CA

A stronger night for Seven News
and Today Tonight. Good wins in Sydney, Adelaide and the usual huge win in Perth
saw a national victory overall. Nine won Melbourne and Brisbane. Nine News and
ACA both under 300,000 viewers again on a Thursday night (298,000 and 294,000
respectively).

The Stats

Seven won with the biggest share of the week so far,
32.6% to Nine on 29.1% and still battling away, Ten was down on 18.5%, the ABC
15.8% and SBS back on 4.0% without the cricket. No one is returning to SBS on
non cricket nights. Seven’s share was above 30% everywhere, including a 36.3% in
Brisbane where it won by almost 10 points.
Glenn Dyer’s
comments

That jump in the Lost audience on its penultimate night of the first
season gave Seven a big win as expected. It now trails Nine by 0.2% in the
battle for the week (26.4% to 26.2%). Tonight Nine will do well because of the
AFL and NRL games, but the AFL ends in a couple of weeks, making Nine more
vulnerable. The week may be down to Saturday night again when Seven screens the
Rugby Union Test against South Africa from Perth in the 7.30pm timeslot. It
helped the network square last week with Nine. Can it do the same this
week?