With Lion Nathan eyeing off Coopers, a Crikey tipster notes how one man has a plan to keep the behemoth’s mitts off the South Australian brewery:
Cc: NIC.Mailbox@lion-nathan.com.au
Subject: FW: This weekend is nominated as Coopers Brewery Weekend
Dear All,
You may be aware that Lion Nathan has launched a hostile takeover bid for Coopers Brewery.
With the family owned Coopers Brewery being the only remaining significant independent brewery left in Australia, to have it consumed by a corporate like Lion Nathan, turning 145 years of history into just another brand in a long list is an absolute tragedy.
Please show your support for Coopers by buying a six-pack this weekend and consuming a beer that has been brewed by the same family for six generations. Either a Coopers Pale Ale or a Coopers Sparkling Ale will show you why this brewery must be saved.
Please send this email to everyone you know (and between you all you know a lot of people!), and cc to the following address which is the Lion Nathan customer service address. They do get the mails and they do read them, I have already had a very pleasant call from the Corporate Affairs Director in response to emails I have sent so far.
NIC.Mailbox@lion-nathan.com.au
Brenton Edwards
PO Box 2
LYNDOCH SA 5351
Coopers Club member 08508
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