How desperate are Australian publishers to
sell their newspapers? Here’s what the nation’s weekend papers were
giving away to lure more readers (apart from, er, journalism):
| Paper | Offer |
| The Sun Herald | Free CD featuring Sydney Symphony classical favourites with purchase of paper |
| Adelaide Independent Weekly | Free carton of Coopers Pale Ale with every 12 month subscription |
| Daily Telegraph | Chance to win $50 Caltex StarCash petrol voucher with purchase of Saturday Daily Tele |
| The Age | Free CD featuring Bach, Beethoven, Vivaldi & Tchaikovsky with purchase of Saturday Age |
| Perth Sunday Times | Sunday Sounds CD – a laid-back blend of music to unwind to – for $2 with token |
| Sunday Territorian | The chance to have your rates or rent paid with purchase of weekend paper |
| The Sydney Morning Herald | Free 100% cotton shopping bag with coupon from weekend edition paper |
| Sunday Herald Sun | Free 600 mL carton of Farmers Union flavoured milk with paper (for metropolitan readers only, while stocks last) |
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