Lest anyone think the government’s lost its focus on the big picture, we quote: “The objective of the National Seal Strategy is to facilitate a nationally coordinated approach to identify and address human-seal interactions.”

Sounds like a job for the government’s advertising and PR mates. How might a multimillion dollar “hearts and minds” campaign for this worthy cause look? Suggestions, please, to our National Seal Strategy Correspondent: hugo@crikey.com.au