Telstra’s recent waterlogged investor day was a boon for headline writers, which led to the Crikey-Telstra-Driza Bone headlines competition and a downpour of entries.
It didn’t take long for subeditors to find their next puntastic candidate: Sheik Hilali was like a lamb to the slaughter.
Many were taken with the “shake-sheik” homophone:
“Thick Sheik” — Daily Telegraph, 28 October
“Sheik knives” — The Bulletin, 7 November
“Shake off Hilali, PM urges Muslims” — The Australian, 30 October
“Still a lot of rattle and roll without the sheik” — Sydney Morning Herald, 30 October
“Sheik rattled, rolled” — Tim Blair, 30 October
Others took a subtler approach:
“Ill Hilaly agrees to step aside” — The Australian, 31 October
“Mufti gets a dressing down” — Herald Sun, 27 October
Tim Blair provided musical backing:
Sheik Sheik Sheik!
Sheik Sheik Sheik!
Sheik Hilali!
Sheik HiLAli! — KC & The Sunshine Band of Decadent Western Dancing Unpeople Who Must Die
But for my money, they still don’t come close to the Daily Tele‘s Grand Final special:
“Up there Hilaly!” — Daily Telegraph, 28 September
Still, it’s easier to come up with a great title when the story is only really an excuse to justify the headline.
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