We’re always hearing complaints of politics being sold like soapflakes. Is it possible to match consumption and voting patterns?

We’ve been drilling down into data from Roy Morgan Research to locate voters who may be feeling the squeeze, like to buy Australian and have an eye for a bargain to see how they will vote.

Our Roy Morgan Top 25 finds that these people are largely concentrated in blue collar, rural and regional and city fringe electorates – electorates that are largely leaning Labor.

We also looked at electors who agree with the statement: “I will buy a product because of the label”. Their highest concentration is in Higgins. No wonder Cossie is such a show pony.

Crikey’s key seats – the 49 seats we believe will decide the federal election — are marked with an asterisk.

More details are available from Electorate Profiles on the Roy Morgan Online Store .

Percentage of electors who agree with the statement: “I don’t buy luxuries anymore”.

Electorate

% of Electors

2PP Pre-Rudd

2PP Post-Rudd

New England (NSW)

66.43%

LNP 47.5%,
ALP 52.5%

LNP 49.5%,
ALP 50.5%

Fowler (NSW)

65.90%

LNP 29.5%,
ALP 70.5%

LNP 29.5%,
ALP 70.5%

Mallee (Vic)

65.77%

LNP 56%,
ALP 44%

LNP 55.5%,
ALP 44.5%

Page (NSW)

65.48%

LNP 52%,
ALP 48%

LNP 41%,
ALP 59%

Farrer (NSW)

64.87%

LNP 49%,
ALP 51%

LNP 50%,
ALP 50%

Ballarat (Vic)

64.30%

LNP 44.5%,
ALP 55.5%

LNP 47.5%,
ALP 52.5%

Throsby (NSW)

63.94%

LNP 34.5%,
ALP 65.5%

LNP 27%,
ALP 73%

Hunter (NSW)

63.78%

LNP 38.5%,
ALP 61.5%

LNP 35%,
ALP 65%

*Holt (Vic)

63.57%

LNP 40.5%,
ALP 59.5%

LNP 37.5%,
ALP 62.5%

Murray (Vic)

63.18%

LNP 60%,
ALP 40%

LNP 61.5%,
ALP 38.5%

Hinkler (Qld)

63.14%

LNP 49.5%,
ALP 50.5%

LNP 34.5%,
ALP 65.5%

McMillan (Vic)

62.61%

LNP 54.5%,
ALP 45.5%

LNP 47%,
ALP 53%

*Richmond (NSW)

62.38%

LNP 47%,
ALP 53%

LNP 40%,
ALP 60%

Chifley (NSW)

62.13%

LNP 34%,
ALP 66%

LNP 38.5%,
ALP 61.5%

*Cowper (NSW)

62.01%

LNP 50.5%,
ALP 49.5%

LNP 44.5%,
ALP 55.5%

*Petrie (Qld)

61.83%

LNP 40.5%,
ALP 59.5%

LNP 41%,
ALP 59%

Paterson (NSW)

61.74%

LNP 49%,
ALP 51%

LNP 44%,
ALP 56%

Moncrieff (Qld)

61.70%

LNP 49%,
ALP 51%

LNP 46%,
ALP 54%

Calwell (Vic)

61.64%

LNP 36%,
ALP 64%

LNP 24.5%,
ALP 75.5%

*Blair (Qld)

61.55%

LNP 41.5%,
ALP 58.5%

LNP 39.5%,
ALP 60.5%

Lyons (Tas)

61.46%

LNP 44%,
ALP 56%

LNP 40.5%,
ALP 59.5%

Fisher (Qld)

61.42%

LNP 54%,
ALP 46%

LNP 38.5%,
ALP 61.5%

Wannon (Vic)

61.41%

LNP 57.5%,
ALP 42.5%

LNP 48%,
ALP 52%

*Eden-Monaro

61.41%

LNP 49.5%,
ALP 50.5%

LNP 35%,
ALP 65%

Grey (SA)

61.32%

LNP 41%,
ALP 59%

LNP 45%,
ALP 55%

Percentage of electors who agree with the statement: “I try to buy Australian made products as often as possible”.

Electorate

% of electors who agree “I try to buy Australian made products as often as possible”

2PP Pre-Rudd

2PP Post-Rudd

*Wakefield (SA)

85.89%

LNP 32.5%, ALP 67.5%

LNP 32%, ALP 68%

Mallee (Vic)

85.56%

LNP 56%, ALP 44%

LNP 55.5%, ALP 44.5%

*McMillan (Vic)

85.53%

LNP 54.5%, ALP 45.5%

LNP 47%, ALP 53%

Hume (NSW)

85.02%

LNP 44%, ALP 56%

LNP 43.5%, ALP 56.5%

McPherson (Qld)

84.36%

LNP 53%, ALP 47%

LNP 39%, ALP 61%

Murray (Vic)

84.30%

LNP 60%, ALP 40%

LNP 61.5%, ALP 38.5%

Bowman (Qld)

84.06%

LNP 52%, ALP 48%

LNP 47.5%, ALP 52.5%

*Corio (Vic)

83.78%

LNP 39.5%, ALP 60.5%

LNP 31%, ALP 69%

Groom (Qld)

83.52%

LNP 59%, ALP 41%

LNP 48.5%, ALP 51.5%

Hindmarsh (SA)

83.07%

LNP 44.5%, ALP 55.5%

LNP 44.5%, ALP 55.5%

Tangney (WA)

82.90%

LNP 55%, ALP 45%

LNP 52%, ALP 48%

Dickson (Qld)

82.83%

LNP 53%, ALP 47%

LNP 47.5%, ALP 52.5%

Oxley (Qld)

82.25%

LNP 47%, ALP 53%

LNP 39.5%, ALP 60.5%

Wannon (Vic)

82.22%

LNP 57.5%, ALP 42.5%

LNP 48%, ALP 52%

Charlton (NSW)

82.05%

LNP 39%, ALP 61%

LNP 38.5%, ALP 61.5%

Forrest (WA)

82.04%

LNP 52%, ALP 48%

LNP 41%, ALP 59%

Bruce (Vic)

82.04%

LNP 49%, ALP 51%

LNP 45%, ALP 55%

*Stirling (WA)

82.02%

LNP 53%, ALP 47%

LNP 48.5%, ALP 51.5%

Flynn (Qld)

81.96%

LNP 39.5%, ALP 60.5%

LNP 39%, ALP 61%

Richmond (NSW)

81.73%

LNP 47%, ALP 53%

LNP 40%, ALP 60%

Lyne (NSW)

81.73%

LNP 58.5%, ALP 41.5%

LNP 59%, ALP 41%

Riverina (NSW)

81.49%

LNP 55%, ALP 45%

LNP 48.5%, ALP 51.5%

Jagajaga (Vic)

81.47%

LNP 50.5%, ALP 49.5%

LNP 34.5%, ALP 65.5%

Lyons (Tas)

81.13%

LNP 44%, ALP 56%

LNP 40.5%, ALP 59.5%

*Eden-Monaro (NSW)

81.08%

LNP 49.5%, ALP 50.5%

LNP 35%, ALP 65%

Percentage of electors who agree with the statement: “I’ll go out of my way in search of a bargain”.

Electorate

% of electors who agree “I’ll go out of my way in search of a bargain”

2PP Pre-Rudd

2PP Post-Rudd

Fowler (NSW)

53.54%

LNP 29.5%, ALP 70.5%

LNP 29.5%, ALP 70.5%

Wakefield (SA)

49.00%

LNP 32.5%, ALP 67.5%

LNP 32%, ALP 68%

Blaxland (NSW)

48.63%

LNP 41.5%, ALP 58.5%

LNP 33%, ALP 67%

Chifley (NSW)

48.03%

LNP 34%, ALP 66%

LNP 38.5%, ALP 61.5%

Parkes (NSW)

47.33%

LNP 51%, ALP 49%

LNP 40%, ALP 60%

Lindsay (NSW)

47.00%

LNP 48%, ALP 52%

LNP 34%, ALP 66%

Reid (NSW)

46.96%

LNP 45.5%, ALP 54.5%

LNP 39%, ALP 61%

Groom (Qld)

46.45%

LNP 59%, ALP 41%

LNP 48.5%, ALP 51.5%

Gellibrand (Vic)

45.99%

LNP 29.5%, ALP 70.5%

LNP 24%, ALP 76%

Oxley (Qld)

45.46%

LNP 47%, ALP 53%

LNP 39.5%, ALP 60.5%

Barton (NSW)

45.34%

LNP 45%, ALP 55%

LNP 41%, ALP 59%

Hume (NSW)

45.29%

LNP 44%, ALP 56%

LNP 43.5%, ALP 56.5%

Barker (SA)

45.10%

LNP 57.5%, ALP 42.5%

LNP 48.5%, ALP 51.5%

*Longman (Qld)

44.99%

LNP 44%, ALP 56%

LNP 36.5%, ALP 63.5%

Gorton (Vic)

44.72%

LNP 34%, ALP 66%

LNP 33.5%, ALP 66.5%

*Eden-Monaro (NSW)

44.64%

LNP 49.5%, ALP 50.5%

LNP 35%, ALP 65%

Brisbane (Qld)

44.36%

LNP 44%, ALP 56%

LNP 36.5%, ALP 63.5%

Prospect (NSW)

44.33%

LNP 42.5%, ALP 57.5%

LNP 43.5%, ALP 56.5%

Griffith (Qld)

44.30%

LNP 44.5%, ALP 55.5%

LNP 32.5%, ALP 67.5%

Sydney (NSW)

43.86%

LNP 26.5%, ALP 73.5%

LNP 20.5%, ALP 79.5%

Maranoa (Qld)

43.84%

LNP 55.5%, ALP 44.5%

LNP 60%, ALP 40%

Lyons (Tas)

43.76%

LNP 44%, ALP 56%

LNP 40.5%, ALP 59.5%

New England (NSW)

43.62%

LNP 47.5%, ALP 52.5%

LNP 49.5%, ALP 50.5%

Flynn (Qld)

43.54%

LNP 39.5%, ALP 60.5%

LNP 39%, ALP 61%

*Makin (SA)

43.15%

LNP 55%, ALP 45%

LNP 41%, ALP 59%

Percentage of electors who agree with the statement: “I will buy a product because of the label”.

Electorate

% of electors who agree “I will buy a product because of the label”

2PP Pre-Rudd

2PP Post-Rudd

Higgins (Vic)

35.40%

LNP 50.5%, ALP 49.5%

LNP 43.5%, ALP 56.5%

Swan (WA)

33.54%

LNP 46.5%, ALP 53.5%

LNP 36.5%, ALP 63.5%

Bradfield (NSW)

32.78%

LNP 65%, ALP 35%

LNP 62.5%, ALP 37.5%

Gorton (Vic)

32.30%

LNP 34%, ALP 66%

LNP 33.5%, ALP 66.5%

Melbourne Ports (Vic)

32.08%

LNP 37.5%, ALP 62.5%

LNP 33%, ALP 67%

Oxley (Qld)

31.59%

LNP 47%, ALP 53%

LNP 39.5%, ALP 60.5%

Mitchell (NSW)

31.48%

LNP 68.5%, ALP 31.5%

LNP 53%, ALP 47%

Moore (WA)

31.18%

LNP 57.5%, ALP 42.5%

LNP 50.5%, ALP 49.5%

Moncrieff (Qld)

30.84%

LNP 49%, ALP 51%

LNP 46%, ALP 54%

*Cowan (WA)

30.72%

LNP 49.5%, ALP 50.5%

LNP 38%, ALP 62%

Corio (Vic)

29.77%

LNP 39.5%, ALP 60.5%

LNP 31%, ALP 69%

Brisbane (Qld)

28.94%

LNP 44%, ALP 56%

LNP 36.5%, ALP 63.5%

North Sydney (NSW)

28.88%

LNP 58%, ALP 42%

LNP 52.5%, ALP 47.5%

Melbourne (Vic)

28.69%

LNP 28%, ALP 72%

LNP 23%, ALP 77%

Franklin (Tas)

28.18%

LNP 45%, ALP 55%

LNP 41%, ALP 59%

Denison (Tas)

28.17%

LNP 36.5%, ALP 63.5%

LNP 29.5%, ALP 70.5%

*Wentworth (NSW)

27.88%

LNP 49%, ALP 51%

LNP 41%, ALP 59%

Adelaide (SA)

27.78%

LNP 41%, ALP 59%

LNP 43%, ALP 57%

Ryan (Qld)

27.48%

LNP 53.5%, ALP 46.5%

LNP 44.5%, ALP 55.5%

Hindmarsh (SA)

27.37%

LNP 44.5%, ALP 55.5%

LNP 44.5%, ALP 55.5%

Mackellar (NSW)

27.09%

LNP 57.5%, ALP 42.5%

LNP 56.5%, ALP 43.5%

Kooyong (Vic)

27.08%

LNP 52.5%, ALP 47.5%

LNP 48%, ALP 52%

Menzies (Vic)

27.00%

LNP 58%, ALP 42%

LNP 50.5%, ALP 49.5%

Fraser (ACT)

26.71%

LNP 36.5%, ALP 63.5%

LNP 28%, ALP 72%

Barton (NSW)

26.71%

LNP 45%, ALP 55%

LNP 41%, ALP 59%

Pre Rudd polling covers January-Dec 2006; post Rudd January-June 2007.