It was Treasurer Wayne Swan’s week — though even with that weighty document in his hands, he still wasn’t able to pip his leader to gain pole position in the Media Monitors’ Top 20.

Victorian Premier Ted Baillieu’s rocket ride to 12th position (up 48 spots) shows what a little blogging scandal and a dash of anti-Semitism can do for a man’s “popularity”. NSW’s premier Iemma will be happy that the focus on him was marginally less intense this week.

Meanwhile, our celebrity comparison, Mercedes Corby, would have been better releasing a Budget if she’d wanted attention.

TW

Move

Position

Politician

Press

Radio

TV

Internet

Total

1

0

PM

Kevin Rudd

1,267

4,486

2,638

11,377

19,768

2

1

Cabinet

Wayne Swan

941

4,762

3,002

3,683

12,388

3

1

Opp Leader

Brendan Nelson

260

1,599

1,269

3,655

6,783

4

-2

Premier

Morris Iemma

277

1,725

317

3,890

6,209

5

3

Cabinet

Stephen Smith

135

1,640

542

1,855

4,172

6

0

Shadow

Malcolm Turnbull

220

1,144

763

1,430

3,557

7

5

Cabinet

Nicola Roxon

127

1,107

293

1,079

2,606

8

1

Premier

Anna Bligh

219

569

253

1,548

2,589

9

5

Backbench

Peter Costello

209

761

469

943

2,382

10

-3

Premier

John Brumby

232

861

351

897

2,341

11

-1

Cabinet

Julia Gillard

158

956

100

1,096

2,310

12

48

Shadow

Ted Baillieu

163

1,287

338

507

2,295

13

6

Cabinet

Jenny Macklin

91

877

323

339

1,630

14

19

Shadow

Tony Abbott

49

766

338

401

1,554

15

3

Cabinet

Lindsay Tanner

141

525

311

490

1,467

16

10

Backbench

Alexander Downer

55

662

304

359

1,380

17

11

Shadow

Julie Bishop

44

357

180

504

1,085

18

-5

Premier

Alan Carpenter

129

187

31

606

953

19

13

Shadow

Joe Hockey

38

485

329

46

898

20

-5

Cabinet

Penny Wong

57

136

43

561

797

Rank

Politician

Talkback

1

Kevin Rudd

296

2

Wayne Swan

118

3

Brendan Nelson

41

4

Morris Iemma

28

5

Ted Baillieu

15

Mercedes Corby

87

625

385

790

1,887

There’s more on the Media Monitors website.