Cardinal George Pell has made four errors in handling the current s-x abuse controversy. The first three are dumb, the fourth is potentially devastating.

The first error, misjudging his accuser, is surprising for a man in Pell’s position. Victims of abuse often want official recognition of the crimes committed against them. It helps them move on. Every senior charity manager has come up against the single-mindedness of victims.

Pell initially spun a “this matter is closed” response, with an even lamer “I made an honest mistake” rider. It was never going to be seen as an appropriate response by the broader community or by the victim, Anthony Jones.

The second error involved misunderstanding the media appeal of Jones’ story in the lead-up to the Pope’s visit. Again surprising, given that Pell and the Australian Catholic Church can’t have missed the focus on s-x abuse in the church during the papal visit to the USA in April.

As the bard said: “desperate diseases, desperate measures require”. Pell should have ordered immediately a further review of the case by an independent person. This would have at least got the matter out of the current news cycle. Pell should have used the controversy as a platform for tackling the broader issue of s-xual abuse in our society and his church.

The third error is real rookie stuff. Every issue manager (someone who gets you out of perceptual poo) knows that a response must comprehend the full extent of the foul-up, otherwise you get blind-sided by the rolling revelation nightmare (see also Iguanagate).

No sooner had Pell asserted that the offender had told him it was consensual than evidence appeared, miraculously, that flatly contradicted this defence. Often the accuser, or journalist, will hold something back for a little second phase play. Or the heightened public interest will see juicy stuff heading to news desks.

Now the biggie, value alignment. People judge you on your emotional response to issues. It’s easier, and usually more accurate, than trawling through claim and counter-claim. If your values seem out-of-step, you’re stuffed.

Pell revealed a deep misalignment with this summation: “There was a candlelight dinner, they swam together, they were sitting on the bed together,” he said. “It was because of the circumstances as explained that I took that view…”

For the community, the only thing that matters is whether Anthony Jones said yes to s-x. Pell’s explanation, however, sounds like; “hey, she (he) was asking for it”. And using lurid details, like “candlelight”, just made Pell’s response look worse.

Pell now looks like damaged goods; a little too clever with his wordings; lacking in empathy and at odds with modern community values. It will be hard for him to recover the ground he’s lost in the past week.