Watching interviews with crestfallen Pacific Brands workers on the TV news last night was heartbreaking; you knew these people were not going to get another job and that the dole, at $255 a week, is not enough.
Those watching and reading about the Pacific Brands convulsion would be excused for thinking Australia is in recession. It’s not, but almost certainly will be soon — largely because of the depressing effect of events like yesterday’s.
Although this company is suffering a margin squeeze as sales shift from specialty retailers to discount stores, as explained by Robert Gottliebsen yesterday, Pacific Brands’ immediate problem is debt, not sales and margin.
Specifically it is interest cover, which has slipped to the debt covenant limit of 3.5 times. This has put the company in the hands of its bankers and they require the cancellation of the dividend and significant cost cutting to ensure that interest cover is maintained.
But closing Pacific Brands’ remaining Australian factories and shifting production offshore is a very risky strategy, both for the banks and shareholders.
On the one hand manufacturers in China, Indonesia and Taiwan are now desperate to do sharp deals with firms like Pacific Brands because exports in these countries are down by as much as 50% (in fact, everywhere but China so far), but on the other hand Pacific Brands will now be highly exposed to a currency that looks ready to sink again.
The CRB commodity price index is 58% below its peak, and the collapse in Asian exports and global trade generally has removed any prospect of a short term recovery in commodities.
The Australian dollar has been sitting around US65c for more than four months as foreign exchange markets waited for confirmation of the global recession. That’s now in. The Aussie dollar looks ready for another leg down.
If, or perhaps when, that happens, unhedged importers will be hit by big cost increases to go with the margin squeeze caused by the swing to discount retailers and a decline in consumer spending.
Many more firms will be hit by a working capital squeeze as they try to service debt at the same time as buying parts and stocking their warehouses with foreign products paid for with Australian dollars worth less than US60c each.
And, like Pacific Brands and Oz Minerals, they will find unsympathetic bankers when they ask for help to get to “get over the hump”.
To that extent both Pacific Brands and Oz are symbols of a credit crisis, not of recession. This might seem a fine point, but it’s important.
Our political leaders, when they can spare a moment from slagging each other off and engaging in the most pathetic spin, and to the extent that they are doing anything useful at all, are focusing on the symptom not the cause — on consumer spending and employment, not credit creation.
By far the best action taken thus far by the Rudd Government was the government guarantee of authorised deposit-taking institution liabilities, not the two so-called stimulus packages, which are transitory or slow.
But it has only partially worked. Banks the world over are now in a paradoxical state of being both demoralised and voracious; their great supremacy has turned out to be an illusion but now, ironically, they are more powerful than they have ever been, and are determined to make the most of it.
The “Rudd Bank” to be run by Ahmed Fahour is a good start to turning this situation around, but it is a joint venture with banks.
It is ironic that companies have lately been finding it easier to get equity out of super funds and retail shareholders (discounted) than debt out of banks.
Why are super funds investing in shares when they can buy the same company’s bank debt for 60 cents in the dollar? That’s what debt is commonly selling for now.
There must be some way of mobilising the nation’s massive superannuation pool to support credit creation as well as equity.
This erstwhile consumer’s view on Pacific Brand’s product is that the company inflicted its demise on itself. Pity the poor workers.
For decades I wore a particular Berlei br- as it was the best designed and constructed on the market, if more expensive than most. Suddenly, a few years back, the quality changed. The lace became thinner and inferior, the under wiring became weak and collapsible, and the elastic — my God, the elastic —- became thin, inflexible, and lasted for mere moments. The price, of course, remained the same. Br-s that with care, lasted years, now lasted for scant months The result is that I stopped buying Berlei, opting for a comparable, equally inferior product, at half Berlei’s price.
Now I learn that government subsidised this company. For what, and for whom, I ask? Did government think to ask consumers why sales were plumetting?
Willingly would I have continue to pay for a good product. As it is, I recently decided to order my br-s from a reputable overseas manufacturer, to my precise measurements, and enjoy the excellent quality which Berlei stupidly abandoned, for short term gain, presumably.
My experience suggests that Pacific’s troubles have little to do with the current financial chaos, but more to do with inept management decisions.
I pity the poor workers, who, as usual, had little to say, but who will suffer the consequences.
Did PD get $70M in government grants?
Did PD CEOs double their salaries to $15m last year?
How many factory floor jobs would that pay for 300?
How much dividend?
How come banks won’t lend?
They have all the money from mutual funds thanks to Rudd.
What are they going to do with it?
Put it in a vault and swim in it, like Scrooge Mac Duck?
CEOs are not the only people making money out of PD. Multiplying your money x 5 is not bad for 3 years. Better than the TAB/races?
“Pacific Brands is one of the largest marketers of basic consumer brands in Australia and New Zealand. Pacific Brands was acquired from the public company Pacific Dunlop for A$730 million (US$557.5m) in 2001 in one of the largest leveraged buyouts undertaken in the Australian market.
The transaction was financed by A$235 million (US$179.5m) in equity provided by CVC and Catalyst, as well as by debt facilities. Under private equity ownership,
management focused on productivity growth and improving the level and quality of earnings. Private equity investors exited through a listing on the ASX in April 2004 at an enterprise value of A$1730 million (US$1321.2m) and a market capitalisation of A$1250 million (US$954.6m). Equity investors earned an IRR of
105 per cent and 5.1 times their initial investment.”
http://209.85.175.132/search?q=cache:zKXOpOqrs3sJ:www.forocrearcit.secyt.gov.ar/recursos/legislacion/Australia%2520IR_FS_VentureCapitalDataFile.pdf+pacific+dunlop+brands+70+million+from+government&hl=en&ct=clnk&cd=4&gl=au
The dole is a bit less than $255 I think., many things like savings can influence the rate.
Still, good social policy, a lot cheaper than jail, at $255-$600 a day.