LegoUnderstanding Hollywood’s insatiable thirst for milking well-known brand names – for example, last month I wrote about Universal’s upcoming adaption of Atari’s 1979 video game Asteroids – I wasn’t surprised to hear murmurs around the cyber camp fire that a big screen Lego movie may be on the cards. And low and behold…it is. In the wake of the box office rogering by the recent Hasbro toys-adapted Transformers movies, which gobbled up insane cash at the box office, Variety report that Warner Bros. are toying (ho ho) with the idea of bringing a Lego-fest to the big screen. Writers Dan and Kevin Hageman have been commissioned to write a family friendly action adventure that will reportedly mix live action and animation, and Transformers make-brain-no-thinko director Michael Bay has signed on to direct. OK, that last bit was a lie, but the idea of Bay corrupting Lego’s squeaky clean image with his trademark recipe – a cinematic hernia of bombast and chaos, delivered with his self-confessed penchant for “f*cking the frame” – carries with it a certain deranged appeal. So – and I never thought I’d say this – Michael Bay should be hired as director, simply because of the weirdness of him getting busy with those old school yellow-faced blockheads. Who knows what the Hageman brothers will dream up for a storyline. Anyone got any ideas?