And this week’s Wankley goes to …

The SMH, the Daily Tele and the Oz for their fawning coverage of the amazing Packer “male heir”.

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With all the attention little Jackson Lloyd received, you’d think Indigo, Jamie and Erica’s daughter and eldest child, didn’t exist.

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Poor Indigo.

“Australia’s richest baby has come into the world, with the male heir to James Packer’s $4.5 billion family fortune born early on Monday evening,” heralded the Daily Tele.

Although to be fair, the article did give some mention to the “feminists” who had some sort of problem with the overwhelming media focus on the baby boy broadcaster and family friend Alan Jones has fondly dubbed the “lump”.

SMH columnist Andrew Hornery also kindly pointed out that Jackson would probably over-shadow his big sister;

The Packer dynasty is a patriarchal one. James took the reins of the family’s multibillion-dollar empire following the death of his father, Kerry, four years ago. Kerry had taken over from his father, Sir Frank Packer.

The baby is now set to take over from James.

However, a special mention should go to the Oz’s Strewth, who was terribly affronted by all the media attention being paid to baby Jackson.

Thing is, this indignation was not caused by the focus on the baby boy being dubbed the “male heir”, but by the fact that he’s too small to be worried about his forthcoming fortune.  Strewth wrote in response to Hornery’s article;

He’s got breast-latching tuition, circumcision, reflex checking and heel pricking ahead of him before he can even start thinking about casinos, yachts and media empires.