The Age and the SMH worth $144 apiece? Mark Hawthorne’s piece today in theage.com.au suggests that via websitevaluecalculator.com, says that:

…we found www.theage.com.au valued at $8,941,542, and www.smh.com.au at $13,668,819. A personal ego search revealed that Collins & Spencer’s Twitter site is worth a paltry $78, and I could get $152 if I sell my Facebook page.

All rather undervalued, I hope, but rivals may want to stop reading now. Based on traffic levels, Business Spectator’s homepage is worth just $127, which is $9 less than the website of our Fairfax Media stable mate www.afr.com.

Before you ask, we haven’t left off any zeroes. The nation’s self-proclaimed leading national newspaper has a homepage worth $136, so we wish Rupert Murdoch luck realising that part of the online asset empire.

Interesting that he fails to mention that searching for theage.com.au or smh.com.au on the same website could lead you to believe that they’re worth $144 each.

How about we round it to $250 for the pair?

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Rowan Wilde, marketing manager Business Spectator

Internet activists whip up a “T-tstorm”. A group known for its anti-Church of Scientology stance brought down government websites today as part of its protest against the controversial internet filtering laws. Dubbed “Operation T-tstorm”, the group called Anonymous targeted sites including the Parliament of Australia website. — mUmBRELLA

Seven spearheads next gen broadband. The Seven Network has announced $14 million plans to roll out its Vividwireless broadband network into the five mainland capital cities in yet another sign that the media group will pursue growth opportunities outside its traditional television business. – The Australian

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