The Australian Broadcasting Corporation is preparing to give its editorial policies a comprehensive shake-up, aiming to reduce the current 170-page booklet, which it is a safe bet to suppose few staffers have read, to a slim volume supported by guidance notes.
The review will be announced to ABC staff today.
The ABC has tweaked its editorial policies every few years, but I understand that this will be a really comprehensive re-write with the aim of making the policies readable and relevant to the new media age.
The model will be the social media policy that was announced by ABC managing director Mark Scott at the Media140 Conference late last year. At a time when other media companies were issuing directives to staff not to use social networking platforms such as Twitter, the new ABC policy contained just four directives:
- Do not mix the professional and the personal in ways likely to bring the ABC into disrepute.
- Do not undermine your effectiveness at work.
- Do not imply ABC endorsement of your personal views.
- Do not disclose confidential information obtained through work.
Scott foreshadowed the editorial policy review in his speech to the Melbourne Press Club yesterday (Read the whole speech here).
Scott said the aim was: “Less about having a rule book and more about having a genuine, shared belief across the organisation.”
What exactly does that mean? Information is soon to be posted on the ABC staff intranet giving the rationale for the review, an initial draft of the principles and standards, and information on how to give feedback.
The resulting policies will go to the ABC board later this year.
If I can get the stuff from the staff intranet, I’ll post and discuss later on my blog, The Content Makers.
“Less about having a rule book and more about having a genuine, shared belief across the organisation.” LOL. This is pap. Faff. Spin. In fact it’s verging on Orwellian.
You really do need a reality check Margaret.
This column is so boring unless you are an Age or ABC employee. Most of us aren’t.
However my favourite bit was:
If I can get the stuff from the staff intranet, I’ll post and discuss later on my blog
compared with the rule (sorry, ‘belief’):
Do not disclose confidential information obtained through work.
Maybe they should stick with ‘rules’ since they’re made to be broken.
Any story about the ABC is in the national interest you buff**n, and you are paying for it with your own taxes.
………………
What about that front pager in The Oz I caught up with that ran early this week – pulled that Uigyar leader documentary supposed to run on 17 Dec 2009!?
Pulling punches to ramp up ‘soft diplomacy’ that’s the worry, and now reality?
I think the ABC editorial policy needs another “Don’t” .
Namely, “Don’t scrape the net for material, massage it for ten minutes, post it and expect people to think you add any value to this pile of shit”.