Rupert Murdoch is trying to make news at the Times and Sunday Times in London — but he’s not reporting on it. Will his paywall work? is the biggest story in the media business, and it would be quite a journalistic coup to document the progress, or lack thereof, that’s being made in trying to convince a sceptical world to shell out 2£ ($3) a week for what’s heretofore been free.
He is not reporting on himself because even less than most news outlets, Murdoch outlets have no objective sense when it comes to their own interests (or the boss’ interests), or willingness to ask questions that the boss might find uncomfortable, or penchant for anything but the party line. The news from News Corp is always snarlingly good — even when it is very bad.
My sources say that not only is nobody subscribing to the website, but subscribers to the paper itself — who have free access to the site — are not going beyond the registration page. It’s an empty world.
The wider implications of this emptiness are only just starting to become clear. A Murdoch and Fleet Street veteran with whom I’ve been corresponding about the paywall reported to me on his recent conversation with an A-list entertainment publicist: “What was really interesting to me was that this person volunteered a blinding realisation. ‘Why would I get any of my clients to talk to the Times or the Sunday Times if they are behind a paywall? Who can see it? I can’t even share a link and they aren’t on search. It’s as though their writers don’t exist anymore’.
“What Rupert always does,” added my correspondent, “is use whatever technology is available as a publishing mechanism. In this, they are reshaping the internet, or at least the world wide web, as a simple one-way publishing tool. Take us or leave us. Most will leave. But it fits perfectly with Rupert’s vision and particularly the sentiment of Sunday Times editor John Witherow, who would prefer never to hear a peep from his readers once he has watched the paper leave Wapping in gigantic trucks on a Saturday night. (Not that they leave Wapping any more, but you get my drift.)”
Murdoch, the historic bugbear of journalists (at least those who don’t work for him) has, curiously, managed to court the journalism community with some success in the matter of his paywall experiment. David Mitchell, writing in the Observer on Sunday in a heavily retweeted article, was full of ire about the righteousness of free news and enthusiasm about the prospects for internet payment plans — he sees Murdoch as the last best hope for getting us paid for our labours.
Beyond the fact that we journalists, behind a paywall, will have fewer readers (our real currency), Murdoch, I rush to remind, has always run a ruthless newsroom, in which nobody comes out ahead but Rupert. In that light, it may be better to see the paywall as not about making more but about costing less. The paywall, and the integration of the Times and the Sunday Times behind it, becomes the deus ex machina by which (and this has long been a Murdoch dream) Murdoch and his son, James, the paper’s boss (with his eager corporate lieutenants, Rebekah Wade Brooks and Will Lewis), happily tear up several centuries of history and join the Times and the Sunday Times — and save a fortune.
It’s a big story — but you won’t read about it in the papers that know it best.
More of Newser founder Michael Wolff’s articles and commentary can be found at VanityFair.com, where he writes a regular column. He can be emailed at michael@newser.com. You can also follow him on Twitter: www.twitter.com/NewserColumns
The other annoying thing and retrograde thing about this move is that the new site (from what I saw before the paywall came crashing down) is greatly inferior to the old free one. The old one was imaginatively designed to make the most of the medium – with many enticing break-out panels and hyperlinks. The new site looks more like a conservative online version of the hard copy. It wouldn’t appeal to me as much even if it was free.
Just for the record as a paper subsriber I am NOT entitled to a free online subscription, I have to pay the same as anyone else which seems very strange. All I got was a free month’s trial!
Well, we’ll see. At $150 a year it is not so bad (cheaper than Crikey and somewhat more news and features!). For about 20 years I paid a lot more for the hard copy of the Sunday Times, especially when I was living in France. And remember that it was Murdoch who rescued the Times from oblivion when none of the other UK (or of course Canadian; the Thomsons owned the Times & ST then) media barons could put forward a viable plan. I remember when this centuries old icon was not published for 12 months because of imminent bankruptcy plus intransigence of the print unions. Murdoch turned it all around and then famously defeated the unions by moving the whole lot from Fleet street to Wapping overnight.
I haven’t read it for years (because it was much more expensive here in Oz and arrived mid-week, when I first returned) but I considered it one of the great newspapers of the world (not to be confused with The Times daily edition which at least back then was operationally a completely separate newspaper).
What does that last par mean- on several fronts? They’re dreaming of shooting themselves in the foot? Of horse-whipping their captive staff? Of performing auto-lobotomies?
By “joining” the Timeses they annihilate history, Dr Who-style?
They “save” a fortune by freezing out readers?
?
If this is some sort of insipid transatlantic lateniteTV irony then he can shove it.
RM – they’re essentially totally different newspapers with ownership and one word of the title in common. The Sunday Times has a long-standing reputation as THE journalists’ newspaper. If it just became the Sunday edition of The Times it would save Murdoch big money, but it wouldn’t be The Sunday Times as we know it.
However, if the paywall is going badly it’s irrelevant as it’s no use having lower costs if you have no viewers.
MichaelT – perhaps the minimal effort new pay website is deliberate. Perhaps the intention, in conjunction with the paywall, is to discourage people from going to the web site on the theory that they’ll buy the paper instead – why pay additional for something that doesn’t offer added value? If that’s Murdoch’s thinking, he’s p*ssing in the wind/King Canute//senile – having seen the flexibility of free on-line news people aren’t going to go back to paid hard copy.