News for Ten as the news moves around

Ten shifts 6PM With George Negus to 6.30pm and renames it, 6.30PM With George Negus. Surprise! Ten News at Five is now Ten News from 5pm to 6.30 pm, long enough to catch the headlines in the office and the weather when you get home.

The Winners

Seven News (6pm) — 1.499 million.
Nine News (6pm) — 1.381 million.
The Force (Seven, 8pm) — 1.290 million.
Border Security (Seven, 7.30pm) — 1.273 million.
60 Minutes (Nine, 7.30pm) — 1.183 million.
Midsomer Murders (ABC, 8.30pm) — 1.145 million.
Sunday Night (Seven, 6.30pm) — 1.056 million.
The Biggest Loser (Ten, 6.30pm) — 1.045 million.

The end of daylight savings had a small impact in the morning, but not as much when it starts in October. An average night of TV viewing.

The Losers

It’s not quite there yet, but the 803,000 for last night’s edition of A Current Affair‘s Sunday edition wasn’t encouraging, a loss of nearly 10% on the 881,000 the week before. The program is now down more than 400,000 on its start four weeks ago. Sunday Night on Seven and The Biggest Loser both had more than a million viewers last night. Hawaii Five O on Ten at 8.30pm, 621,000. Harry’s Law on Nine at 9.30 pm, 551,000. NCIS Sunday repeat at 9.30pm on Ten, 434,000.

News & CA

Seven News (6pm) — 1.499 million.
Nine News (6pm) — 1.381 million.
60 Minutes (Nine, 7.30pm) — 1.183 million.
Sunday Night (Seven, 6.30pm) — 1.056 million.
ABC News (7pm) — 815,000.
A Current Affair (Sunday, Nine, 6.30pm) — 803,000.
Ten News (5pm) — 474,000.
Weekend Sunrise (Seven, 8am) — 350,000.
Ten Evening News (Ten, 6pm) — 320,000.
Weekend Today (Nine, 8am) — 271,000.
Landline (ABC, Noon) — 22,000.
Insiders (ABC, 9am) — 220,000.
SBS News (6.30pm) — 217,000.
Dateline (SBS, 8.30pm) — 186,000.
Inside Business (ABC, 10am) — 170,000.
Offsiders (ABC, 10.30pm) — 154,000.
Meet The Press (Ten, 8pm) — 26,000.

An average Sunday night, Nine won Sydney with the NRL behind it, Seven won Melbourne with an AFL match helping. Seven won Brisbane easily and Melbourne and Perth.

The Stats

FTA: Seven won with a share for its three channels of 28.8%, from Nine, (3,) on 28.3%, Ten, (3), was on 20.4%, the ABC, (4), ended with 17.6% and SBS, (2), was on 4.9%.
Main Channel: Seven won with a share of 21.9% from Nine on 19.3%, ABC1 was on 14.7%, Ten was on 14.6% and SBS ONE ended with 4.4%.
Digital: GO was a clear winner with 5.5% from Eleven on 3.7%, Gem and 7TWO on 3.5% each, 7Mate on 3.4%, ONE was on 2.2%, ABC1, 2.1%, SBS ONE and News 24 were on 0.6% each and ABC3, 0.2%. That’s a total share of FTA prime time viewing of 25.3%.
Pay TV: Seven (3 channels) won with 23.7% from Nine (3) on 23.4%, Ten was on 16.8% (3 channels, Pay TV was on 15.1% for its 100-plus channels, the ABC (4) was on 14.5% and SBS (2) was on 4.1%. The FTA channels had a total share last night of 84.9%, with the 10 digital channels accounting for a 20.8% share and the five main channels, 64.1%.
Regional: WIN/NBN (3 channels) won with a share of 29.2% from Prime/7Qld (3 channels) on 28.5%, SC Ten 93) on 20.4%, the ABC (4) was on 17.1% and SBS (2), 4.7%. The main channels were won by Prime/7Qld on 21.7%, from WIN/NBN on 20.9%, ABC1 was on 14.4% and SC Ten was 4th on 13.1%. GO won the digitals with 5.4%, from Eleven on 4.2% and 7TWO on 3.8%. The 10 digital channels had an FTA prime time share last night of 25.1%.
Major Markets: A mixed night: Nine won Sydney, Melbourne and Brisbane overall, Seven won Adelaide and Perth. In the main channels, Nine won Sydney, shared Melbourne with Seven. Seven won Brisbane, Adelaide and Perth. And in Sydney, Melbourne and Adelaide the ABC pushed Ten into 4th and took third. The big wins by Seven in Adelaide and Perth helped extend the network’s win in the main channels. GO won everywhere bar Adelaide where it shared the win with 7Mate.

(All shares on the basis of combined overnight 6 pm to midnight All People)

Glenn Dyer’s comments: Last week Seven won overall, the main channels and the digitals in yet another dominant display. Interestingly on Friday night the NRL on Nine was watched by 782,000 people in just Sydney and Brisbane (It was Souths vs. Manly, a good Sydney derby). The AFL game on Seven, (St Kilda vs. Richmond, a good local game in Melbourne) could only manage 718,000 people in three markets; Melbourne, Adelaide and Perth. That was enough to give Seven a big win on the night, but the Rugby League got more viewers. In fact the later replay of the AFL game in Sydney was watched by just 3,000 people.

The Saturday hiding handed out by Carlton to the new Gold Coast Suns managed to attract 92,000 people in Brisbane (which includes parts of the Gold Coast). The Sunday afternoon AFL and NRL games on Seven and Nine were much lower than what we saw on Friday night: 566,000 for Sydney vs. Essendon and 503,000 for Wests vs. Easts in the League). Foxtel won Saturday night in the metro markets with its NRL and AFL coverage, plus the World Cup Final.

Last night, apart from The Biggest Loser at 6.30pm, Ten was very weak and was beaten by the ABC in the main channels nationally and in several metro markets. Midsomer Murders lifted the ABC past Ten.

OZTAM, the ratings people issued the following figures this morning about the spread of digital TV. In short, it’s won. Digital Terrestial TV (DTT) penetration across the five metropolitan markets (Sydney, Brisbane, Melbourne, Adelaide and Perth) has risen to 89%, from 69% a year ago; 55% of homes in the five metro homes are now completely DTT capable, meaning every working television set in the home can receive DTT; 82% of metro homes are High Definition-capable (60 % in March 2010) and across the five cities, PVR Personal Video Recorder) penetration is now 40%, compared to 28% in March 2010.

OZTAM said DTT penetration is highest in Perth (92%) and lowest in Sydney (with 84%), Perth and Adelaide have the highest number of HD-capable homes (85% in each city) and PVR penetration is highest in Sydney (42%) and lowest in Adelaide (38%).

TONIGHT: The ABC’s hours of News and Current Affairs. Four Corners looks the pick, again. Seven had My Kitchen Rules, with the series coming to the pointy end. Nine hasn’t much, a fresh Two And A Half Men, if that floats your boat. Ten shifts 6PM With George Negus to 6.30pm and renames it, 6.30PM With George Negus. Surprise! Ten News at Five is now Ten News from 5pm to 6.30pm, long enough to catch the headlines in the office and the weather when you get home. Ten also tries to smuggle Undercover Boss USA back into the Monday night schedule at 7.30pm without too many people noticing. They won’t, because it bombed in February on a Monday night and holidayed on a Friday night. More of the same awaits? With the Melbourne Comedy Festival Gala at 8.30pm, this is not a night when Ten will shine.

Source: OzTAM, TV Networks reports