If you’ve been following certain types on Twitter this week, you’ll have noticed quite a lot of traffic bearing the #ewf11 hashtag.

It’s the hashtag for the Emerging Writers Festival, on now in Melbourne. The festival, based at the Wheeler Centre for Books, Writing and Ideas, has been running for eight years. From humble beginnings as a one-day zine fair, the event has grown into a week-long program of 52 events and 190 writers and speakers, with an expected audience of 10,000. Indeed, such has been the buzz that 2011 has all the hallmarks of a breakthrough year, as the festival establishes itself as a key date on Australia’s literary calendar.

According to the festival’s energetic director Lisa Dempster, it’s a festival of writers for other writers: “We’re really about getting writers talking to other writers about writing — 95% of our audience are writers.”

Also happening this June is National Young Writers Month, which kicked off on Wednesday. A separate event to the Emerging Writers Festival, it is rolling out, largely online, throughout the month of June.

“There’s an explosion of literary creativity, and the ways we are thinking about what is literature are broadening constantly,” Dempster continues. “We’ve got a discussion up online now which is getting a lot of responses about Cities of Literature, and what that should mean. Is that capital-L literature in traditional forms, promoting the novel, or should we be activating everybody in our society to be thinking more deeply about culture, and literature, and writing?”

Despite its apparent success, the Emerging Writers Festival runs on the smell of an oily rag. There are no full-time staff and funding is not secured for next year.

“One of the things I am concentrating on is reducing our reliance on government funding,” Dempster responds.

Karen Pickering — who co-ordinated Melbourne’s recent “SlutWalk” against sexual assault — is a writer and the incoming editor of the Emerging Writers Festival Reader. “It’s the best Emerging Writers Festival I’ve been involved with, there’s a really really good energy,” Pickering told Crikey.

Pickering is an example of a new type of writer, more interested in writing for performance and social media than in publishing monographs made out of dead tress. She estimates she writes thousands of words a day on Twitter, Facebook and various blogs.

“So much of what I write never ends up being ‘published’, because it’s never meant for publication,” she explained “I write scripts and I write things that I’m going to perform for radio or panels.”

“I write because I want to share ideas and want to have discussions with people about things that I care about.”

Like Dempster, Pickering is interested in expanding the definition of a “writer” beyond literary fiction and the traditional novel.

“Writing is happening in places where you don’t think about it. Beyond the pages of a book there’s a lot of writing going on: people are writing for TV and film and social media, they’re writing policy papers for government.”

In a time of wrenching structural change in the publishing industry, no one is more aware of the changing landscape than writers trying to make a living from their craft.

“And that’s one of the reasons why the EWF is reaching a critical mass,” argued Dempster. “Now more than ever, writers are empowered to manage their own careers. One of the discussions we had was ‘are we living in a post-publishing world?’”