If you wanted a quick introduction to the economics of journalism in today’s world, Malcolm Turnbull’s lecture last night at Melbourne University’s centre for advanced journalism would be a good place to start. There’s a report in this morning’s Age and an extract as an op-ed; if you’ve got bandwidth to burn you can watch the whole thing here.
Turnbull clearly and carefully explained the central problem facing the media: that although there is as much demand as ever for good journalism, the old model of how to pay for it has collapsed and no one has yet worked out a new one. And since journalists have to eat (and drink, as he pointed out), it’s not obvious how they can be sustained for the future in sufficient numbers to produce a quality product.
Without saying so in quite so many words, he suggested that corporate executives who claim otherwise — such as Fairfax’s Greg Hywood, who spoke in the same place last month — are living in a fantasy world. It was no doubt a little dispiriting for the journalism students in the audience, but for those who have been alert to what’s going on it was nothing really new.
But despite his successful background in business, most people these days look to Turnbull for enlightenment not on economics but on politics, and that’s where things get interesting.
Seeing Turnbull in the flesh makes one realise again what an inappropriate leader he made for the Liberal Party. Officially, of course, he was deposed for his faults, and no doubt he has those: he lacks something of the common touch and takes little trouble to conceal his high opinion of himself.
Yet for all that it’s hard to escape the idea that among his colleagues he was (and still is) disliked more for his virtues. Turnbull has a clarity of thought that pays little respect to sacred cows, including those of his own side; it was clear not only in things like going out of his way to stress the importance of the ABC, but also in the things he obviously just took for granted, such as the superiority of broadsheet journalism to that of the Murdoch tabloids.
He explained the way that the economics of the new media world have led to an explosion of “opinion” (basically hard reporting is expensive but opinion is cheap) and the rise of highly partisan outlets whose consumers become sealed in their own world-view. Those on the left watch MSNBC, those on the right watch Fox News, and the “facts” on each are tailored to fit their own preconceived notions.
(Parenthetically, I don’t think this is quite right. Having watched both, I think MSNBC is still trying to do journalism, albeit coming from a centre-left perspective, whereas Fox is not even trying — it’s consciously producing propaganda.)
It wasn’t necessary for him to spell it out, but a major part of the “threat to democracy” is that one side of politics — first in the US but increasingly in Australia as well — has become unglued from reality and is living in a world where Barack Obama is a Marxist, global warming isn’t happening and creationism is no more extreme than, say, support for legal contraception.
Two years ago, one manifestation of that cost Turnbull his job, and for all his analytical skills it’s hard to see him getting it back unless the ground shifts in a major way.
Charles you try so hard to stay on topic and just as it seems you may be worthy of some praise for unbiased & interesting reporting you go and spoil it all:
“(Parenthetically, I don’t think this is quite right. Having watched both, I think MSNBC is still trying to do journalism, albeit coming from a centre-left perspective, whereas Fox is not even trying — it’s consciously producing propaganda.)
It wasn’t necessary for him to spell it out, but a major part of the “threat to democracy” is that one side of politics — first in the US but increasingly in Australia as well — has become unglued from reality and is living in a world where Barack Obama is a Marxist, global warming isn’t happening and creationism is no more extreme than, say, support for legal contraception.”
And this, my friend, is why you, an experienced journalist, finds himself shooing flies at the bottom of the media barrel.
If only you could hold an unbiased argument to the end you might achieve your lifelong dream of employment with News Ltd
I vote Car Park Attendant for LNP Leader. Whats their name again?
“Those on the left watch MSNBC, those on the right watch Fox News, and the “facts” on each are tailored to fit their own preconceived notions.”
Actually, I recall there is research in the USA that suggests that people watch both MSNBC and FoxNews, rather than just CNN, so they can hear the positions of both ‘left’ and ‘right’ put forcefully by ‘true believers’ and then make up their own minds.
Turnbull is correct but he avoids the reason why print is in the decline. News Corp dragged everyone into the gutter with them including Fairfax just as the commercial TV stations have dragged the ABC standards down.
And as we see, Murdoch has no great love of print media except for it’s profits. Rather than sell the hugely popular News of the World he shut it down and as readers don’t return when they finally cease a bad habit, it’s competitors in the UK haven’t benefited from the closure.
While the decline of the print media is a threat to democracy, the finger must be pointed squarely at the offender who has perverted democratic government in the USA, UK and Australia and you know who that is !
Just yesterday I witnessed News Ltd newspapers attacking a 14 year old boy returned from Bali (and his family) for apparently “tittering” in their own hone behind their curtains. How dare they not expose themselves for the brief titilation of their readers !. And all TV stations followed suit. It’s a tiny example of their power.
While Turnbull is entirely correct he avoids the reasons for the decline and if you do that how can you ever solve the problem?.
While I agree with Charles Richardson saying Turnbull was never suitable to lead the Coalition that is even more depressing and an indicment on the standard of MP in the party
Sorry to bring this up, but according to the temperature data there has been no global warming for the past 14 years.
Just saying…