Football, meat pies, kangaroos and Holden cars, as they say. (And Fords, too, of course.) Perhaps it’s the vastness of the land, or an inherited tribal allegiance to the brands and Bathurst heroes, but the red lion and blue oval somehow became part of the national ethos.
Except there’s nothing very Australian about Ford or General Motors, two foreign-owned corporations under extraordinary financial strain for whom our backwater market isn’t a major priority. And Australians fell out of love with Falcons, Commodores and other locally-made sedans long ago. Too expensive, compared to Asian-made competitors; too fuel-guzzling, as the price of unleaded climbs higher.
But the thought that perhaps we might not make cars in this country — an almost inevitable consequence of globalisation — is too frightening for anyone in government to contemplate. A vocal union-led workforce and strong community support in the manufacturing centres of Geelong and Adelaide demand governments continue to prop up an industry too big to fail — at least in terms of political damage.
It flies in the face of the economic rationalism both sides of politics subscribe to. As Bernard Keane writes today:
“Such assistance of course is exactly what the government has been advised by Treasury not to do — support those industries under pressure from the resources boom in an effort to delay or prevent structural change in the economy. The problem is particularly acute for the automotive sector, which has been hammered not just by a high dollar, or input costs inflated by the resources boom, or even subsidised foreign competition, but by Australians themselves who have turned their backs on the traditional big family car offerings local manufacturers continue to push at them, in favour of smaller vehicles.”
Dick Johnson retired; Peter Brock is dead. Australians stopped buying the local big-bangers. When will the politicians catch up?
Eventually, GM and Ford won’t keep the local plants open no matter how much money our government throws at them.
Most of the Holden fleet are not built here anyway. Just the boomadore and the cruze. The rest come from Thailand or Europe.
I’ve been trying to buy a 4 cylinder, manual s/w for 6 months – scarcer than chook teeth coz anyone who has one realises what a great vehicle they have. Guzzlers are sitting in car yards the land/state over coz there ain’t that many bogans still thick enough to want them.
disclaimer I grew up in the 50/60s as a dedicated petrol head but saw the light (or rather cost of benzin) in Euroland in the 70s, the future but not as we’d expected it, Jim.
I’ve pasted this government site for information. It is a reference for those choosing a car by its greeness. Note that the Mazda 3 is on the top of the list for sales and the Commodore is second however their rating score is identical. Obviously the Mazda will use 2.8l less per hundred km, which I don’t class as a huge saving when you consider the difference in engine size, passenger comfort, boot space, overtaking speed, safety and ride on an Australian highway.
If you are a city dweller, go the Mazda I would but this carry on of “gas guzzlers” is fallacy. Automotive styling, architecture and engineering is a compromise of design for the environment, the tasks to which the vehicle may be put and the occupants needs and safety.
So, for a person who needs a green family sedan they’d be better off with a Camry (5 star). Infact the Mazda3 guy may consider a Camry if he wants to be green and still have a large car. But it’s alot of car to move with a 2.4l so it wouldn’t exactly be zippy when overtaking a semi on a highway.
http://www.greenvehicleguide.gov.au/GVGPublicUI/home.aspx
I fear production is finished in Australia for GM and Ford, but I hope they maintain their Styling and Engineering studios. The opportunity to bid for global platform projects still exists if we retain the skilled designers, engineers, technicians and scientists.
I suppose it’s expecting too much for GM and Ford to get serious about solar powered vehicles?
If mega-bucks were spent on research and development in that area these two behemoths may manage to stay in the game. But old (oil-dependent) habits die hard so GM and Ford will just bury themselves slowly. But the Oz taxpayer should not be expected to pay for the advance purchase funeral.