News Limited ditches name. News Limited is changing its name to News Corp Australia as its parent company prepares to split its publishing and broadcasting assets into two separate companies. News Limited CEO Kim Williams told staff in an email this morning:

“Our new brand and logo have been designed to support a more coherent and logical identity across the globe, and to emphasise the central part we play in the network of the best companies in the worlds of diversified media, news, education and information services. As News Corp Australia, we will build on our heritage of world-class journalism and entrepreneurialism, taking risks and innovating in order to win.”

The name change will come into effect on Monday, while the News Corp split into 21st Century Fox and ‘new’ News Corp happens on Friday.

Video of the day. Democratic Senator Wendy Davis is currently engaged in a whopping 13-hour-long filibuster in order to delay the vote on a law that would essentially ban abortion in Texas. Watch the live stream of her efforts.

Front page of the day. Independent MP Rob Oakeshott gave the scoop to his local paper which splashed with news of his retirement …