Glenn Dyer’s TV ratings: Ten’s morning ratings continue to tank

I suppose Ten’s Wake Up and Studio 10 could find an audience, but after the disaster yesterday morning on-and-off camera, I doubt it. Take yesterday, the big $1 million prize promotion involving Ita Buttrose on Wake Up and a beach in very wet, windy weather. At the end of that, Buttrose was supposed to be ferried back to Ten’s studio at Pyrmont for Studio 10. That failed when the boat broke down.

Wake Up got 44,000 national/ 28,000 metro/ 16,000 regional viewers. Studio 10 got 46,000 national/ 32,000 metro/ 14,000 regional viewers. Metaphors abound about the failed promo and the weak audiences for both programs, don’t they? The programs’ ratings benchmarks are the averages for last week: Wake Up 65,000 national/44,000 metro/21,000 regional. Studio 10’s 67,000 national/48,000 metro/ 19,000 regional viewers. yesterday both programs fell well short. The overwhelming impression is of terminal decline unless radical change happens very quickly.

In a close night it was Seven’s night in metro and regional markets in All People, but Nine’s in 16-to-54s. The  ABC was third overall and Ten a very distant fourth. Ten was just weak: in the morning and in prime time with the very silly A League of Their Own still occupying the 7.30pm slot. It’s killing Monday nights (and Homeland).

The ABC lineup — from 7.30 to Australian Story and Four Corners — all were top class. Q&A was surprisingly interesting for the lack of one or two business people with a different view. Q&A had 1.036 million national/ 683,000 metro/ 353,000 regional viewers.

The final episode of the fourth series of Downton Abbey drew a record 9.8 million viewers in the UK on Sunday night, according to early ratings data. That will rise well past 10 million when delayed viewing figures are taken into account. The previous overnight record for the series was 9.6 million viewers. 40% of people watching TV in the UK were tuned to ITV for the final episode. No wonder there’s a fifth series on order.

Network channel share:

1. Seven (29.0%)
2. Nine (27.2%)
3. ABC (22.4%)
4. Ten (15.9%)
5. SBS (5.5%)

Network main channels:

1. Seven (21.4%)
2. Nine (20.0%)
3. ABC1 (17.3%)
4. Ten (9.3%)
5. SBS ONE (4.7%)

Top 5 digital channels: 

1. 7mate (4.3%)
2. GO (4.1%)
3. Eleven (4.0%)
4. 7TWO (3.4%)
5. Gem (3.2%)

Top 10 national programs:

1. The Big Bang Theory (Nine) — 1.862 million
2. Seven News — 1.860 million
3. Nine News — 1.815 million
4. The Blacklist (Seven) — 1.579 million
5. Highway Patrol (Seven) — 1.548 million
6. Home and Away (Seven) — 1.546 million
7. The Big Bang Theory repeat (Nine) — 1.509 million
8. Australian Story (ABC1) — 1.497 million
9. Four Corners (ABC1) — 1.418 million
10. ABC News — 1.401 million

Top metro programs:

1. The Big Bang Theory (Nine) — 1.289 million
2. Nine News — 1.250 million
3. Seven News — 1.237 million
4. Today Tonight (Seven) — 1.060 million
5. The Blacklist (Seven) — 1.032 million
6. Australian Story(ABC1) — 1.018 million
7. Highway Patrol (Seven) — 1.000 million

Losers:  Ten viewers, morning and night.Metro news and current affairs:

1. Nine News — 1.250 million
2. Seven News — 1.237 million
3. Today Tonight (Seven) — 1.060 million
4. Australian Story (ABC1) — 1.018 million
5. A Current Affair (Nine) — 954,000
6. ABC News — 944,000
7. Four Corners (ABC1) – 923,000
8. 7.30 (ABC1) — 899,000
9. Media Watch (ABC1) — 788,000
10. Q&A (ABC1 631,000 +  52,000 on News24) — 683,000

Metro morning TV:

1. Sunrise (Seven) – 380,000
2. Today (Nine) – 335,000
3. The Morning Show (Seven) — 200,000
4. Mornings (Nine) — 132,000
5. News Breakfast (ABC1 59,000 + 44,000 on News 24) — 103,000
6. Studio 10 (Ten) — 32,000
7. Wake Up (Ten) — 28,000

Top pay TV channels:

1. TV1 (2.8%)
2. LifeStyle  (2.7%)
3. Fox 8 (2.6%)
4. A&E (1.9%)
5. UKTV, Fox Classics  (1.7%)

Top pay TV programs:

1. Phil Spencer Down Under (LifeStyle) — 95,000
2. The Walking Dead (FX) – 76,000
3. Seinfeld (TV1), New Tricks (UKTV) — 70,000
4. Seinfeld (TV1) – 69,000
5. Family Guy (Fox 8) – 68,000

*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.