Seven’s night again as Nine’s ratings slid badly to the point where in the all important main channels, the ABC ended up second behind Seven and ahead of Nine and Ten. Nine was second in total people, with the ABC third and Ten fourth, but that wasn’t the true picture of last night. In the regionals though, Nine was second behind Seven, overall and in the main channels, with Ten the now usual weak Monday fourth. Seven again won all the demos.
Nine acknowledged that weak metro performance by trumpeting Today’s big win over Sunrise in the metros with 351,000 viewers to 281,000 viewers (that cold, cold, friendless set). “Today continues to streak ahead at Breakfast’ screamed the headline on Nine’s ratings report. And it did.
But the performance where it really pays, in prime time, saw Seven’s main channel win with 24.8% of the market, ABC was second with 16.8%, Nine was third with 16.2% and Ten was fourth on 13.4%. It was confirmation of Nine’s weak start to 2016 and its continuing lack of attractive, high-rating programs for viewers.
MKR climbed back over 2 million viewers last night to average 2.186 million national viewers and 1.450 million in the metros and over 700,000 regional watchers.
The five most watched programs in the regions were: MKR, 737,000; Home and Away, 519,000; Downton Abbey, 439,000; Nine News, 426,000 and The Chase Australia 5.30pm, 422,000.
I’m A Celebrity Get Me Out Of Here marked time. The elimination part of the episode rated less than the lead up: 921,000 for the elimination, 953,000 for the lead up. It says something about the program that 32,000 regular viewers didn’t stick around to see who got chopped from this year’s weak production. Nine’s Australia’s Got Talent staggered to 574,000 metro and just 861,000 nationally.
ABC’s 7.30, Australian Story, Four Corners and Media Watch all had solid evenings. The special on the CBA’s ratbaggery at its CommInsure subsidiary attracted 1.054 million national viewers. The Australian Story program on a Melbourne doctor interested in assisted departures rated very well — 1.156 million viewers and 7.30 had one of its best nights this year with 1.184 million and was the ABC’s most popular program last night.
Network channel share:
- Seven (32.3%)
- Nine (21.7%)
- ABC (21.20%)
- Ten (20.3%)
- SBS (4.5%)
Network main channels:
- Seven (24.8%)
- ABC (16.88%)
- Nine (16.2%)
- Ten (13.4%)
- SBS ONE (3.1%)
Top 5 digital channels:
- ONE (4.5%)
- 7TWO (3.4%)
- 7mate (3.1%)
- ABC 2 (2.9%)
- GO (2.5%)
Top 10 national programs:
- MKR (Seven) — 2.186 million
- Nine News — 1.497 million
- Home and Away (Seven) — 1.385 million
- Seven News — 1.348 million
- Downton Abbey (Seven) — 1.220 million
- 7.30 (ABC) — 1.184 million
- ABC News — 1.173 million
- Australian Story (ABC) — 1.156 million
- Seven News/ Today Tonight — 1.104 million
- The Chase Australia 5.30pm (Seven) — 1.057 million
Top metro programs:
- MKR (Seven) — 1450 million
- Nine News — 1.071 million
- Seven News — 1.062 million
- Seven News/ Today Tonight — 1.049 million
Losers: Nine and Ten, Sunrise.Metro news and current affairs:
- Nine News — 1.071 million
- Seven News — 1.062 million
- Seven News/Today Tonight — 1.049 million
- Nine News (6.30pm) — 992,000
- A Current Affair (Nine) — 882,000
- 7.30 (ABC) — 833,000
- ABC News – 823,000
- Australian Story (ABC) — 788,000
- Four Corners (ABC) — 736,000
- Media Watch (ABC) — 729,000
Morning TV:
- Today (Nine) – 351,000
- Sunrise (Seven) – 281,000
- The Morning Show (Seven) — 150,000
- News Breakfast (ABC 1, 97,000 + 47,000 on News 24) — 144,000
- Today Extra (Nine) — 124,000
- Studio 10 (Ten) — 70,000
Top five pay TV channels:
- Fox Sports 1 (3.7%)
- Fox Sports 3 (2.4%)
- TVHITS (2.3%)
- Fox8 (1.9%)
- LifeStyle (1.8%)
Top five pay TV programs:
- NRL: Melbourne v St George (Fox Sports 1) – 290,000
- Monday Night With Matty Johns (Fox Sports 1) — 148,000
- The Simpsons (Fox8) – 74,000
- The Walking Dead (Fx) — 70,000
- Real Housewives of Melbourne (Arena) – 67,000
*Data © OzTAM Pty Limited 2015. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.
Glenn, any chance of some stats on ABC Q&A?