Mark Day’s claims in The Australian yesterday that Fairfax’s global Unaoil corruption scoop was boring and unlikely to drive traffic has been demolished by the actual data.
Internal traffic reports at Fairfax have concluded that the Unaoil Bribe Factory series was one of the most read online exercises ever published by the company.
An internal email circulated among journalists concluded:
“In total across all mastheads, the series has attracted 882,600 unique browsers and racked up more than 1.4 million page views. The engagement has been amazing, with the readers collectively spending 1800 days, or almost FIVE YEARS, reading the series.”
“On social media the story was also hugely popular. It was the fourth-most shared story overall on The Age in the past 12 months and it was the most shared item ever on Twitter for The Age, with more than 5570 Twitter shares — more than three times the previous record-holder. And it is the second-most shared item across all Australian news websites in the past 12 months with a total of 47,400 shares.”
And this is only domestic data.
Surely Mark Day will have to issue a correction in his next column after making these two statements yesterday:
“I doubt that more than 1 per cent of Fairfax’s readers cared more than a tinker’s cuss about the story.”
“I doubt that the oil bribery story put on a single extra sale for the SMH or Age print editions.”
I doubt Mark Day even bothered to check his facts before positing these views, something he regularly lectures others about.
Erstwhile Oz editor-in-chief Chris Mitchell was supposed to be getting a media column in The Australian, but nothing has materialised as yet. Mark Day turns 73 on April 19. Yesterday’s effort made a compelling case for pensioning off dinosaur Day and giving his valuable print real estate to Mitchell.
Sub editing gone subbie?
Unfortunately Crikey persists in ignoring talented journalists who could help revive Crikey’s once sterling reputation.
I doubt that Day’s doing anything other than heeding His Master’ Voice – just like the campaign against ICAC, for fear of the approaching comeuppance.
Who’s the talented journalist?
I thought that articles in newspapers should be that I.e. News, not commenting on other’s work that they have obviously put a great deal of effort into. Not much effort in Day’s article.
There;s far more than one talented journalist out there bushby jane. It’s just that not many appear in Crikey, and those who are talented could hardly display theose talents on this site and survive.