Last night’s Media Watch looked at the perfect storm facing digital publishers as ad rates tumbled, Facebook sucked up what was left and the public turned to ad blockers.

News Corp and Fairfax were invited to comment and declined. News’ corporate affairs director Campbell Reid had this to say:

“News Corp is committed to the vibrant future of commercially funded, quality journalism in Australia and we will contribute our views and vision for our industry’s future in effective forums.

“Unfortunately that is not Media Watch.”