While Kevin Rudd rails at his now-traditional targets — Malcolm Turnbull, Bill Shorten, factions, unions, the party that once made him leader — in an op-ed for Fairfax, we think it’s incumbent on all those who care for the former prime minister to see his latest missive for what it really is: a cry for help from a man stricken with the debilitating disorder known as Limelight Deprivation Syndrome. And here at Crikey we’ve seen too many good men and women succumb to this affliction. We say “enough is enough” — so we’ve launched a change.org petition calling on the federal government to invest in research into LDS and its treatment to combat this scourge. We’re calling on Malcolm Turnbull to finally take REAL ACTION on a REAL ILLNESS. We hope you will support this important cause — for Kevin’s sake, and for ALL our sakes.