The Commonwealth Bank practices “cradle-to-grave banking”.
Those were the words of financial councillor, Pam Mutton, in a 2015 Senate inquiry into credit card interest rates.
In the same inquiry, financial columnist and best-selling author of The Barefoot Investor, Scott Pape, famously likened the presence of the CBA in Australian schools to having Ronald McDonald teaching Australian children about nutrition.
The presence of banks in our schools is older than Federation itself. The Public School Savings Bank was introduced in 1887, wherein schools managed students’ accounts. Administration of the scheme was handed over in 1925 to the Government Savings Bank of NSW and by 1955, the Commonwealth Bank’s School Banking program was running in over four thousand schools across Australia, Papua New Guinea and the Solomon Islands Protectorate.
It may be a quixotic assumption that those initial schemes must have had good intentions. The 1880s, while turbulent in the US, were a period of significant growth in Australia and the government probably saw the US as a reason to focus efforts on increasing financial literacy in schools. Yet, the big kids had their own problems. Australia experienced a recession in the 1890s that some argue as being more damaging to the country than the Great Depression forty years later.
What prescient factors led to the recession of the 1890s? Funnily enough the same sorts of economic red flags that sparked the 2015 Senate inquiry.
Research done by the now Senior Manager of International Finance at the RBA, Chay Fisher, found that during the 1880s Australia saw a significant rise in building activity, property market speculation, rapid credit growth and an increase in risk-taking behaviour by banks. Any of this seem familiar?
What Mr Fisher does not make mention of in his research is one more parallel between the decade prior to the 1890s collapse and our current economic landscape: financial illiteracy. It seems that many people today don’t know how to read the writing on their home loan contracts, let alone the writing on the walls of their first home. With this financial illiteracy comes a misplaced reliance on debt, or ‘credit’ as it is marketed to children today.
It’s hard to say just when the presence of the banks in our schools crossed the lines from education to manipulation. With little knowledge of what children were taught in the 1880s under the Government scheme, apart from being taught to hand their money over to the teachers, it could be fair to say the relationship was never quite symbiotic.
Things certainly became conflated when the Commonwealth Bank started offering money to schools for each student they signed up to their school banking programs. In an attempt to save face, the CBA recently announced their intention to revisit this payment structure, which in 2016 saw them pay schools $2.3 million in commission payments. They haven’t promised to stop paying schools, however.
A school’s stake in signing kids up to a bank is one thing but it was probably the introduction of “Cred” that broke the camel’s back.
Cred’s a “Dollarmite”, a cute mascot for the bank who made himself known to Australian schoolchildren earlier this year.
“Cred’s a cool dude,” the bank tells children. “He’s also a total techno geek – but we don’t hold that against him.” The reason why tech enthusiasts are to be scorned isn’t quite clear. What is clear is that Cred has an unusual name. A name that when the bank invites an 18-year-old the opportunity to apply for a CREDit account in ten years time, something will tick over in that teenager’s mind, accompanied by a warm fuzzy feeling.
Just seeing an image of the 1990s Dollarmites (they used to be actual mites, an idea with which some marketer must have literally laughed to the bank) is enough to recall a warm and fuzzy emotion for those who grew up on that particular manifestation of the scheme. It’s called emotional recall and companies who target children, such as McDonalds, rely on it. They don’t have to do anything particularly clever, just consistently be there in children’s lives.
It is easy to understand then just how powerful getting in early is for the Commonwealth Bank’s ability to create future customers – much like sleeper cells.
But what skills are children being given, besides handing over their parents’ spare change to the teacher each week? Are they taught about Stamp Duty? Council rates? Maintenance costs for a home? Interest-only loans vs principal loans? Lender’s Mortgage Insurance? How about effectively managing their income to avoid spending more than they earn?
The key skill children seem to acquire is earning tokens to be redeemed for rewards, much like those rewards we receive by using our credit cards. What seems likely as being fostered is not financial literacy in young Australians but a relationship with debt. This relationship is why one third of Australian homeowners are highly exposed to economic downturn, changes in their income, or changes to the RBA interest rate.
This is the key reason why Australia faces the very real possibility of an economic downturn as homeowners begin to suffer from the smallprint of their contracts.
Interest-only loans usually start requiring homeowners to start paying their principal, as well as interest, after five years, while those who sign fixed-rate mortgages under this system are also susceptible to these mortgages turning over to variable rates once that five year mark comes to pass. This leaves them further susceptible to changes in interest rates.
Mix this with the proclivity for first home buyers to take out Lenders Mortgage Insurance (insurance for the bank, not the buyer) due to the fact that they can’t drum up the $223,000, plus costs, for a 20% deposit on the median house price in Sydney and there is little wonder why things are looking a little dicey out there.
Unfortunately, it is time to turn to the adults in our democratic system, the government, to demand effective financial literacy programs in our schools, rather than relying on a bastardised system of education driven by a bank’s interest in creating life-long customers and a school’s interest in receiving commission.
“cradle-to-grave banking”… well that doesn’t sound the least bit creepy and stalkerish. The Dollarmites always did give me the willies (and my background is microbiology).
The banks have learned from religions.
Good article. The last thing that the banking industry wants is a financially literate populace. Much of their staggering revenues would be lost if everyone was literate. They do nothing to dispel the ignorance because that doesn’t help them, it would only help people and society.
It’s an evil business, mostly.
Yeah, great. Sod you too mate!
So…I’m the Dollarmite banking scheme parent at my son’s public school. I do the (modest) running of the kids’ weekly tooth fairy dough banking. Please note that: the parental Dollarmite supervisor. Ie an ‘adult’ in the scheme that in part helps teach our kids financial literacy. Teachers are adults too. Bankers are adults too. Many are parents. Many were kids once. True!
Sorry, I get the good intentions but this article (and the other lemony couple I’ve seen on Dollarmites lately, it must be an Op Ed ‘thing’ just now, yay) just bears no real relation to what the scheme actually is, or wants to be, how it works in practice, what it hopes to achieve. It’s not a huge deal, for starters. Voluntary, by no means universally taken up by all schools, and fairly sparsely subscribed in those where it is. It’s a mere adjunct to the ‘CBA Youthsaver’ account, opened/maintained by kids/parents/guardians independent of schools. It’s dollar modest, well overseen (ie by a volunteer banking parent), and I think a very good way precisely to help teach kids about the virtue of regular SAVING – again, precisely so they become financially proactive and autonomous, and – precisely – thus more likely to AVOID the credit/debt trap later in life you talk about.
Honestly. What do you think parents and teachers do every day? Sit stupidly about conjuring up new ways to be negligent/shit parents? Give us a break. Parents, I mean. Teachers, too. We’re not morons. We do keep an eye out for our brats too, you know. Do you reckon we might be allowed to just…get on with quietly trying to raise them – while helping our over-worked and under-funded public teachers run our schools – without battalions of professionalised ‘info-knowledge-policy’ opportunists (all trying to build a career in IKP work) lecturing us about the myriad ways we’re doing it wrong? We – parents, teachers – apparently can’t be trusted to teach our kids about anything much now without some specialist expert/rules riding shotgun. Not money, not sex, not advertising, or racism, or sexism, homophobia, gender politics, personal identity, Australian history, political bias, death, illness, poverty, pain…nope, gotta get the IKP pro’s in. Get the consultants in. Get the wonks in. Devise a protocol. Workshop strategies. Create a helpline. Get the Op Ed writers onto it. Have a public debate.
Huzzah.
If info-knowledge-policy types want to make our public schools better, how about this: less endless externally-imposed policy prescriptions, analyses, opinions, transplanted sociology programs, visiting experts, consultant speeches, button/ribbon/flag/awareness days…less of all that. And just more hands on deck in the banal unsung daily volunteer stuff. Like School Banking. Like…you know, show up to help run the bloody fete for once. Volunteer for kids’ remedial reading. Rake the long jump pit on athletics day.
The average P&C gets a few hundred CBA bucks a year off the Dollarmites scheme. The kids learn a bit about managing their own gold coins, about saving and filling in a deposit slip and the magic of compound interest. The pleasing, confidence-building agency in delayed gratification…all that. The CBA gets a bit of brand visibility. That’s about it.
There is no story here. If you guys keep trying to scuff one up out of anti big bank thin air then no doubt the CBA will just eventually walk from our schools – because there ain’t nuthin’ much in it for them. And maybe a few more kids than already do will dip out on any kind of exposure to money stuff (under adult supervision) before they really are debt bait. Think it’s pretty shabby to go CBA just for offering P&C’s/parents access to this scheme. But it’s also a wee bit offensive to the modest volunteer hours I and all the other banking volunteer ‘adults’ in the chain put in. Nobody likes being called a corporate dupe/stooge!
It’s a good, modest scheme imho. Leave it alone, can you?
Whaaaat….the CBA pays commission for each captured student?!
Here’s an idea, morally self-righteous anonymous internet avatar on your tyre-kicking tea break. Go and do some reading for yourself:
https://www.commbank.com.au/personal/kids/school-banking.html
It’s transparent and it’s benign and it’s parentally participatory, it’s been operating in one form or another for about 85 odd years, and our kids seem to have coped just fine.
Please: don’t screw this scheme up. The Choice campaign which is driving these Op Eds – and which like all IKP self-perpetuating bullshit work (thank you Rundle) is as much about Choice’s own branding/visibility/self-justification as our poor vulnerable kiddies’ fiscal futures – is just the kind of confected outrage crap that, sadly, gets politicians jumping (at shadows) these days.
I’m no fan of big banks but this is just a useful, a good scheme. It’s not big dough we’re talking about, it’s not remotely sinister. I run it at our school. It fucks me off to have it implied we’re stoopidly doing the bidding of The Man.
These aren’t the ‘droids you’re looking for, Crikerians. You can go about your business. Move along. Please!
If you think that CommBank propaganda about the CommBank scheme is “doing your reading”, then you’re stupider than I thought. And I already thought you were quite stupid, based on your posts.
Another anonymous waste of space.
I’ll spend three hours tomorrow doing the school banking, which in a small way helps a few kids develop financial literacy. How about you ‘Matt’? Read another website, will you? Make another anonymous comment?
Awesome! That’ll really show them big bank propagandists…!! Bring on the revolution Comrade! One mouse lick at a time, etc etc.
Brilliant piece of journalism. Sir Douglas Ross you deserve a knighthood. I usually approach any article re financial industry with the view that I expect Queen Elizabeth to understand it. After reading the 21 paragraphs I am satisfied that she is able to.
The blockchain cannot come quick enough!