Sick of tripping over abandoned share bikes on city streets? Tired of stumbling across them in the beautiful areas of your city, dumped by thoughtless tourists? Fed up with what an eyesore they are?
According to a bizarre piece from Fairfax spruiking the share bike industry, however, the problem is you and your “car-centric attitude”, not the bikes. In fact the bikes are “colourful fleets” and the victims of “moral panic”, according to a “Sydney-based transport policy expert” which the piece heavily relies on (the “expert” goes under a pseudonym “due to political sensitivities” or, perhaps, because people will think they’re a dickhead). The journalist goes out of his way to insist that there’s nothing sinister about bike-sharing and that the mainly Chinese companies involved absolutely have no intention of exploiting the rich trove of data they gather from users.
Because, as we now know so well courtesy of Facebook, we should believe tech companies when they hand on heart insist they’re not exploiting us.
Despite the claim that share bikes are absolutely not about datasharing, the piece takes us on an exciting voyage into the future of transport, in which no tech cliche, apparently, will be unused: mobility as a service (MaaS), on-demand, last mile, single interface, mainstreamed into the digital economy, app-based model, bundling. And, inevitably — oh, so inevitably — the internet of things: “central hubs connecting riders to net-based resources via the Internet of Things (IoT*) and creating a data-driven ecosystem.” If only there was an app to monetise taking cliches for a ride.
Before we take our little yellow bikes for a spin in the data-driven ecosystem and dump them at a particularly lovely spot — say, overlooking the cliff where the last straggly vegetation of our privacy is relentlessly smashed by corporate greed — let’s reflect for a moment on an issue that, for all that the Fairfax piece purports to examine the economics of the industry, is curiously missing from it.
What passes for the business model for dockless share bikes — which we’re told basically only make money from ride fees — relies heavily on negative externalities. The externality is the mass dumping of bikes in Australian cities imposing visual pollution, hazards for pedestrians and clean-up costs for local councils that have to collect the things. This externality is a crucial competitive advantage over other share bike business models that rely on docks — infrastructure that requires investment and planning approval by authorities and which can be effectively integrated into existing transport networks.
In effect, foreign companies have dumped large amounts of garbage in major Australian cities, imposing costs on the community that proper bike-sharing schemes have to incorporate into their business model.
In the absence of meaningful moves by governments to force these companies to absorb the negative externalities they’re imposing on us, the only effective response is for the community to deter the companies from doing so. Rendering the bikes unusable — and thus removing the primary revenue stream — would signal to the companies that they have to stop imposing that externality on the rest of us, and compete on fair terms with dock-based share bike operations. Indeed, arguably it is economically and morally appropriate to do so, especially when dockless bikes can be disabled without permanently damaging them.
Then tourists, Fairfax journalists and pseudonymous transport experts can tool around the data-driven ecosystem to their hearts’ content.
* a common mispelling — in fact the correct term is Internet of Shit.
What do you think of share bikes and their vandal-prone rollout? Send us your comments and letters to boss@crikey.com.au.
Bernard, every now and then you have a feeble brainfart that the Crikey editors somehow outside your room.
Firstly, you’re singling out one tiny drop of data-sharing unpleasantness in a vast ocean of it – do you really think the bike-sharing companies are any different from any of the other companies stealing our date?
Secondly, in Australia’s car-infested cities, are you seriously proposing that bicycles are a big part of the problem? Pedestrian hazard?? Seriously, I know this country is going through a long phase of idiotic nanny-state health and safety mania, but anyone who is in danger of injuring themselves on a stationary bicycle has probably already walked into a tree – assuming they’d got out the door successfully and crossed the car-choked roads first.
If we’re going to wantonly destroy transport infrastructure that “foreign companies” supply without regard for externalities, I’ll start with smashing up the private cars whose purchase and use is only affordable through massive road, health and other subsidies. And are far uglier and smellier than bicycles.
EDITORS!!! Where were you all and WTF were you thinking, when you let this incoherent rant from BK slip out with the daily email?
It clearly belongs in the recycling bin.
No, not recycling. Just incinerate it.
The business model for bike sharing is essentially that people who want to use them pay a “deposit” and then use that account to ride for a while, until the balance is low enough and another top-up payment is made. This is essentially a loan made to the company at zero (or effectively negative) interest rate, ie. free cash! Genius!
Is there something about bike-riding that hits the off-switch in large parts of some people’s brains?
Having an account or paying before use is not an unfamiliar concept across a range of businesses – you do it with Skype, with prepaid mobile, with a plane ticket paid before you fly, with a Crikey subscription (oh you dastardly Crikey people!), with all manner of things.
It beggars belief that one could object to bike sharing on the basis that they have pre-paid accounts!
Who said anything about objecting? As an avid bike rider I’m personally I’m all for anything that increases bike usage. However, there is no denying the economics of bike-share businesses beget enormous numbers of waste bikes, as the Chinese bike dump photos attest, as well as our lived experience.
The point of the economic analysis is merely to show the motivation of the companies involved, and why they don’t care much or at all with the maintenance of the fleet. This is not at all the case with docked bike-share schemes, where your deposit is returned when you dock the bike, and these schemes have much lower wastage and other associated issues.
Except the bike is sometimes “lost”.. What happens then?
As long as you have a low unit price per bike, and the number of subscribers per bike is reasonable, you are ahead. Due to the economies of scale, the price per bike is low. I don’t pretend to know the exact numbers, but let’s say each bike costs $150 and the deposit is $70, then you only need ~2.2 users per bike to be in front, without even considering actual usage fees (which are essentially all profit, as the operating costs are very low, mostly just providing enough replacement bikes to entice new users to register).
Furthermore, there’s probably some more accounting tricks that allow lost bikes to be written off quicker than they would be via depreciation, so lost bikes likely reduce taxable profit.
Get over it! Hire bikes are here to stay,. The tourist industry have been asking for it for years. They are no more upsetting than super market trolleys – remember how they were vandalised at one stage.
Have a look at a recent photo essay in the grauniad on the abandoned hire bikes of China – a symphony of steel and colour.
https://www.theguardian.com/cities/gallery/2018/may/01/unexpected-beauty-china-bicycle-graveyards-share-bikes-in-pictures
Thanks AR great pix, I’m glad I clicked on the comments, don’t usually for this sort of topic but I had to see other responses to this article coz I was puzzled by it!