Faux concerns about the “stability” of contestants on MAFS certainly kindled audience interest — 1.71 million last night turned in last night. Nine had another very good night out, but when MAFS is all gone, Nine’s news woes will remain, especially in regional markets. Last night Seven’s hour of news had a national margin of over 300,000 on Nine’s hour. And the big black hole in breakfast will remain after Today’s national audience dipped to 276,000 (and the metro audience to 192,000). Seven’s Sunrise also saw a fall to 445,000 nationally (down around 300,000). In prime time, Seven’s MKR shed more than 20,000 viewers nationally from Tuesday night to average 1.10 million — not a good night.
Ten’s problems are going to be around for quite a while — another whacking from the ABC (Hard Quiz, 931,000 nationally) saw Ten’s main channel share in the metros dipping to just 7.6%.
In the regions Seven’s 6pm News and Seven News/Today Tonight tied with 494,000, followed by MAFS with 457,000, then MKR with 365,000 and Home and Away with 354,000.
Network channel share:
- Nine (33.5%)
- Seven (29.1%)
- ABC (16.8%)
- Ten (13.9%)
- SBS (6.7%)
Network main channels:
- Nine (25.9%)
- Seven (20.9%)
- ABC (12.1%)
- Ten (7.6%)
- SBS ONE (4.4%)
Top 5 digital channels:
- 10 Bold (4.3%)
- GO (3.4%)
- 7mate (2.5%)
- Gem (2.4%)
- ABC Kids/Comedy (2.2%)
Top 10 national programs:
- MAFS (Nine) — 1.714 million
- Seven News — 1.457 million
- Seven News/Today Tonight — 1.417 million
- Nine/NBN News 6.30 — 1.144 million
- Nine/NBN News — 1.139 million
- MKR (Seven) – 1.105 million
- A Current Affair (Nine) — 1.051 million
- 7pm ABC News — 1.022 million
- Home and Away (Seven) — 1.001 million
- Hard Quiz (ABC) — 931,000
Top metro programs:
- MAFS (Nine) — 1.277 million
Metro news and current affairs:
- Seven News — 963,000
- Seven News/TT — 923,000
- Nine News — 901,000
- Nine News 6.30 — 883,000
- ACA (Nine) — 765,000
- 7pm ABC News —698,000
- 7.30 (ABC) — 584,000
- The Project 7pm (Ten) — 362,000
- 10 News First — 362,000
- The Project 6.30pm (Ten) — 228,000
Morning (National) TV:
- Sunrise (Seven) — 445,000 (Metros: 265,000)
- Today (Nine) — 276,000 (Metros: 192,000)
- News Breakfast (ABC, ABC News) — 247,000
- The Morning Show (Seven) — 201,000
- Today Extra (Nine) — 129,000
- Studio 10 (Ten) — 69,000
Pay TV:
- Gogglebox Australia (LifeStyle) — 144,000
- The Bolt Report (Sky News) — 52,000
- Paul Murray Live(Sky News) — 50,00
- The Simpsons (Fox8) —- 45,000
- Family Guy (Fox8) — 39,000
They could always go with “Divorced at First Slight”? There’ll be kids to exploit, the in-laws/grandparents? “Other parties”?
More to the point, what will Glenn Dyer do for copy, given that every edition he mentions MAFS?