A real case of the demographic game on Wednesday night, according to the morning brags from the networks. Nine says it won 25-54s and Ten says MasterChef was the most watched program for under 50s. Seven won total people and the main channels (biggest brag of all). However the reality is that the expensive 7.30 to 8.30pm offerings from Nine (Talkin’ ‘Bout Your Generation, 744,000 nationally) and Ten (MasterChef, 840,000) were beaten by the combination of 7.30 (905,000) and Anh’s Brush With Fame (938,000). Seven’s House Rules had 948,000 national viewers.
The really grim reality for all the expensive commercial programs is that the most watched non-news program last night was the half hour of The Chase Australia from 5.30 to 6pm with 1.05 million viewers. That tells a lot about how viewers were not really interested in watching the commercial networks after 7pm.
Seven’s 6pm News led the regionals with 592,000, from Seven News/Today Tonight with 568,000, The Chase Australia 5.30pm with 430,000 and House Rules and Home and Away with 374,000 each.
Network channel share:
- Seven (28.1%)
- Nine (25.9%)
- Ten (20.1%)
- ABC (19.2%)
- SBS (6.6%)
Network main channels:
- Seven (19.2%)
- Nine (17.7%)
- ABC (14.0%)
- Ten (12.7%)
- SBS ONE (4.5%)
Top 5 digital channels:
- 10 Bold (4.9%)
- GO (3.9%)
- 7TWO (3.1%)
- 7mate (2.9%)
- ABC Kids/Comedy , 9Life (2.8%)
Top 10 national programs:
- Seven News— 1.673 million
- Seven News/Today Tonight — 1.602 million
- Nine/NBN News — 1.241 million
- Nine/NBN News 6.30 — 1.208 million
- The Chase Australia 5.30pm (Seven) — 1.057 million
- 7pm ABC News, Home and Away (Seven) — 1.046 million
- A Current Affair (Nine) — 1.018 million
- House Rules (Seven) — 948,000
- Anh’s Brush With Fame (ABC) — 938,000
Top metro programs:
- Seven News — 1.081 million
- Seven News/Today Tonight — 1.034 million
Losers: Talkin’ ‘Bout Your Generation, Masterchef, House Rules, Decades.
Top Metro News and Current Affairs
- Seven News — 1.081 million
- Seven News/Today Tonight — 1.034 million
- Nine News — 955,000
- Nine News 6.30 — 938,000
- A Current Affair (Nine) — 738,000
- 7pm ABC News —715,000
- 7.30 (ABC) — 613,000
- The Project 7pm (Ten) — 450,000
- 10 News First — 371,000
- The Project 6.30pm (Ten) — 263,000
Morning (National) TV:
- Sunrise (Seven) — 448,000 (Metros: 266,000)
- Today (Nine) —280,000 (Metros: 185,000)
- News Breakfast (ABC, ABC News) — 239,000
- The Morning Show (Seven) — 220,000
- Today Extra (Nine) — 122,000
- Studio 10 (Ten) — 83,000
Top five pay TV programs:
- Selling House Australia (LifeStyle) — 112,000
- The Bolt Report (Sky News) — 80,000
- Paul Murray Live (Sky News) — 79,000
- AFL: 360 (Fox Footy) — 76,000
- Richo (Sky News) — 63,000
Age shall not weary them as long as they have game shows. I think it’s the demographics , FTA is skewing very old, 65 + , everyone else is watching anything else !