For all the chest-beating by Seven about its improved ratings performance (which is all down to the AFL) it’s still a prime time embarrassment from 7.30pm onwards.
Yes the hour of news and Home and Away do well Monday to Friday but then the turkeys arrive — mainly in the shape of Plate of Origin, which is one of the most excruciating viewing experiences on TV in 2020. Viewers are reacting accordingly and turning off; a series low of 503,000 nationally last night should be the final nail. And Seven has the hide to lecture Cricket Australia about weak performing programming! Pot and a big red kettle, Seven.
Anyway, The Mystery Singer reveal (1.67 million) and the finale (1.37 million), plus Have You Been Paying Attention (1.04 million) on Ten dominated prime time last night and pushed Ten second behind Nine. But As strong as Masked Singer was last night, the winner reveal was down around 10% from 2019’s 1.87 million viewers, while the finale was down from last year’s 1.43 million. Viewers are familiar with the program so expect audiences to dip again next year.
In regional markets it was Seven News, 634,000; Seven News 6.30, 594,000; The Masked Singer – Reveal, 485,000; Home and Away, 389,000; The Masked Singer Reveal, 373,000.
Network channel share:
- Nine (26.4%)
- Ten (24.8%)
- Seven (24.2%)
- ABC (17.1%)
- SBS (7.6%)
Network main channels:
- Ten (19.1%)
- Nine (19.0%)
- Seven (15.7%)
- ABC (13.2%)
- SBS ONE (4.7%)
Top 5 digital channels:
- 10 Bold, 7TWO (3.8%)
- 7TWO (2.9%)
- ABC Kids/Comedy (2.4%)
- Gem (2.3%)
Top 10 national programs:
- Seven News —1.740 million
- The Masked Singer Reveal (Ten) — 1.675 million
- Seven News 6.30 — 1.639 million
- The Masked Singer (Ten) — 1.373 million
- Nine/NBN News 6.30 — 1.357 million
- Nine/NBN News — 1.337 million
- 7pm ABC News — 1.153 million
- The Block — (Nine) — 1.068 million
- Have You Been Paying Attention (Ten) — 1.049 million
- A Current Affair (Nine) — 1.001 million
Top metro programs:
- The Masked Singer – Reveal (Ten) — 1.191 million
- Seven News — 1.106 million
- Seven News 6.30 — 1.045 million
- Nine/NBN News, Nine/NBN News 6.30 — 1.031 million
- The Masked Singer Finale (Ten) — 1.0 million
Losers: Seven and Plate of Origin yet again.
Metro news and current affairs:
- Seven News — 1.106 million
- Seven News 6.30 — 1.045 million
- Nine/NBN News, Nine/NBN News 6.30 — 1.031 million
- 7pm ABC News — 783,000
- ACA (Nine) — 733,000
- 7.30 (ABC) — 637,000
- Australian Story (ABC) — 615,000
- The Project 7pm (ABC) — 569,000
- Four Corners (ABC) — 473,000
Morning (National) TV:
- Sunrise (Seven) — 446,000/259,000
- Today (Nine) — 327,000/226,000
- News Breakfast (ABC, ABC News) — 305,000/201,000
- The Morning Show (Seven) — 208,000
- Today Extra (Nine) — 182,000
- Studio 10 (Ten) — 77,000
Top five pay TV programs:
- AFL: Collingwood v Gold Coast (Fox Footy) — 171,000
- AF: On The Couch (Fox Footy) — 80,000
- The Bolt Report (Sky News) — 72,000
- Credlin (Sky News) — 71,000
- Paul Murray Live (Sky News) — 64,000
How about a comparison of the various state based Ten News 5pm bulletins before and after the latest change: ie are Brisbane, Adelaide and Perth audiences deserting the network because their readers are elsewhere.
Or not, as the case may be
This must be a first, even for Crikey. Under a photograph of the cast of the Masked Singer, standing on a stage with a huge banner bearing the show’s name, Glenn manages to call it both by its correct name, and ‘Mystery Singer’ in one paragraph.