Viewers tune out of greedy Seven’s long Big Bash games

The Australia Day holiday meant viewing was low across the day and disrupted from 6 to 7pm with two BBL games on Seven at differing times. 

But there were a couple of points. Another night, another elimination on Ten’s I’m A Celebrity and viewers didn’t much care — 853,000 watched the elimination, 54,000 fewer than watched the lead up (907,000). Not a good look as it has become something of a habit this season.

The other point was that with two important games in Seven’s BBL and a holiday, viewers tuned out and Seven lost the night, easily to Nine, just as it did on Monday and Sunday nights. The BBL is simply too long and Seven is too greedy.

Australia Day Live concert on the ABC, 441,000 viewers from 7.30pm to 9.30pm.

In Breakfast: Sunrise, 398,000 national and 235,000 metro; Today, 270,000 national and 187,000 metro, ABC News Breakfast, 200,000 national and 130,000 metro.

In regional markets it was Seven News at 6.30pm with 383,000; Seven News, 365,000; Nine News 6.30pm, 294,000; A Current Affair, 278,000; 7pm ABC News, 276,000.

Network channel share:

1. Nine (29.2%)
2. Seven (25.7%)
3. Ten (24.2%)
4. ABC (13.8%)
5. SBS (7.1%)

Network main channels:

1. Nine (21.2%)
2. Seven (17.3%)
3. Ten (16.7%)
4. ABC (9.2%)
5. SBS ONE (4.0%)

Top 5 digital channels: 

1. 7TWO (3.7%)
2. 10 Bold (3.6%)
3. 7mate (3.4%)
4. 10 Peach (3.1%)
5. GO (2.5%)

Top 10 national programs:

1. Nine News — 1.21 million
2. Seven News — 1.19 million
3. Nine News 6.30 — 1.19 million
4. Seven News 6.30 — 1.17 million
5. A Current Affair (Nine) — 943,000
6. I’m A Celebrity Get Me Out Of Here (Ten) — 907,000
7. I’m A Celebrity Get Me Out Of Here — Elimination (Ten) — 853,000
8. 7pm ABC News — 853,000
9. Travel Guides — Special (Nine) — 807,000
10. BBL Session 1 (Seven) — 697,000

Top metro programs: None with a million or more viewers 

Losers: It was a holiday, no one much cared

Metro news and current affairs:

1. Nine News — 933,000
2. Nine News 6.30 — 896,000
3. Seven News — 826,000
4. Seven News 6.30 — 785,000
5. A Current Affair (Nine) — 665,000
6. 7pm ABC News – 546,00
7. The Project 7pm (Ten) — 439,000
8. Ten News First — 328,000
9. The Project 6.30 (Ten) — 276,000
10. SBS World News — 156,000

Morning (National) TV:

1. Sunrise (Seven) — 398,000/235,000
2. Today (Nine) – 270,000/187,000
3. The Morning Show (Seven) – 284,000
4. News Breakfast (ABC) — 200,000/130,000
5. Today Extra — Summer (Nine) — 197,000
6. Studio 10 (Ten) — 63,000

Top five pay TV programs:

1. Cricket: BBL (Fox Cricket) — 317,000 
2. Cricket: Between The Innings (Fox Cricket) — 286,000 
3. Cricket: BBL (Fox Cricket) — 277,000
4. Cricket: B4 The Bash (Fox Cricket) — 236,000
5. Cricket: BBL (Fox Cricket) — 212,000