Holey Moley, things aren’t looking good

Seven’s Holey Moley is now in its most dangerous phase. A total of 1.12 million people watched last night, down sharply — more than 25% — from Monday night’s debut 1.51 million. Viewer numbers fell in both metro and in the regions. Though it won the 25 to 54s and was still the most watched non-news program, the failure to hold most of that first night audience is a big, big concern. Tonight could see another large fall.

Who Wants To Be A Millionaire on Nine saw another slip — from 517,000 to 471,000. Seven started The Good Doctor back at 9pm. With 643,000 it won the slot, but remember it started with more than 1.3 million viewers two and a half years ago.

Ten’s The Amazing Race Australia — still running — pulled in 672,000 from 678,000 and in relative terms outperformed both Holey Moley and Millionaire.

Seven won the night in the metros and regions — Nine followed, then Ten and the ABC.

In breakfast news: Sunrise had 448,000/255,000; Today had 302,000/206,000, and ABC News Breakfast had 301,000/198,000.

In regional markets it was Seven News with 562,000; Seven News 6.30 with 535,000; Holey Moley Australia and Home and Away both with 391,000; 7pm ABC News, 310,000.

Network channel share:

1. Seven (29.6%)
2. Nine (26.0%)
3. Ten (20.2%)
4. ABC (15.7%)
5. SBS (8.6%)

Network main channels:

1. Seven (21.3%)
2. Nine (19.0%)
3. Ten (12.1%)
4. ABC (10.6%)
5. SBS ONE (4.8%)

Top 5 digital channels:

1. 10 Bold (3.9%)
2. 7TWO (3.6%)
3. 7mate (3.5%)
4. 10 Peach (3.0%)
5. GO (2.7%)

Top 10 national programs:

1. Seven News — 1.55 million
2. Seven News 6.30 — 1.49 million
3. Nine News — 1.22 million
4. Nine News 6.30 — 1.21 million
5. Holey Moley (Seven) — 1.12 million
6. 7pm ABC News — 1.04 million
7. Home and Away (Seven) — 990,000
8. A Current Affair (Nine) — 954,000
9. Travel Guides — Special (Nine) — 852,000
10. The Chase Australia 5.30pm (Seven) — 791,000

Metro news and current affairs:

1. Seven News — 991,000
2. Seven News 6.30 — 956,000
3. Nine News — 952,000
4. Nine News 6.30 — 924,000
5. 7pm ABC News — 737,000
6. A Current Affair (Nine) — 668,000
7. 7.30 (ABC), The Project 7pm (Ten) — 472,000
8. Ten News First —369,000
9. Foreign Correspondent (ABC) — 359,000

Morning (National) TV:

1. Sunrise (Seven) — 448,000/255,000
2. Today (Nine) — 302,000/206,000
3. News Breakfast (ABC) — 301,000/198,000
4. The Morning Show (Seven) — 216,000
5. Today Extra — Summer (Nine) — 178,000
6. Studio 10 (Ten) — 48,000

Top five pay TV programs:

1. The Bolt Report (Sky News) — 81,000
2. Paul Murray Live (Sky News) — 68,000
3. Alan Jones (Sky News) —66,00
4. The End (Fox Showcase) — 59,000
5. Credlin (Sky News) — 57,000