On July 20, Jeff Bezos, the centibillionaire founder of Amazon, will be shot into space with five other people, including his brother, in a rocket launched by his space exploration company, Blue Horizon. The journey is nothing more than a parabolic shot — up and then down — and is timed to take 11 minutes.
Hopefully it will take less time than that, because if all goes well Jeff Bezos will explode in space.
Well, not in space — it would have to be mid-atmosphere, oxygen supply and all that. Hopefully it would occur well clear of the launch site. Should it happen, it will be sad about the other five people, but they’d never know what happened (narrator: they’d survive and burn up on re-entry… so, no) when Jeff Bezos exploded in space.
Let me be clear about my desire for Jeff Bezos to explode in space. I do not want Jeff Bezos to be shot down in space. I do not believe in the politics of assassination, even if you could get a commercial surface-to-air missile launcher from Bunnings. Still, I’ll probably get an AFP visit.
There would be no political point in blowing up Jeff Bezos in space. You can’t blow up a social relationship, as the anarchists say. It has to be an act by the universe, a punishment for hubris by nature indifferent to human desire, a brute way of bringing a man in the clouds back down to Earth. In many thousand tiny pieces.
Even then, his boosters — the ones that didn’t blow up, at least — would say that it was a form of blessing, fragments of Bezosite showering over us, imparting his entrepreneurial acumen to all, mandrakes growing where lands the dejecta of his big space spooge.
When I think about my fervent desire for Jeff Bezos to explode in space, I note that I have no desire for Larry Page and Sergey Brin of Google to blow up in space. I don’t even want Bill Gates to blow up in space, even though he’s a sinister megalomaniac on another level from the trifling Bezos.
Zuckerberg? Like everyone, I’d like to see him cored, ass first, by a Florida alligator coming out of a toilet, having been disposed of there as a baby pet. Blowing up in space is too noble for Zuckerberg.
Richard Branson? The gurning clown whose life’s ambition was to slap his brand on everything from planes to clear cola? Blow up in space? He wishes.
Finally, I can’t work out how I feel about Elon Musk, though he’s the closest to being a gilded-age villain of the lot, scion of a white South African emerald-mine-owning family. But he does make stuffy-type stuff happen, like electric motors and big batteries, so there’s a Bolshevik touch to him. A techno-fascist one too, but the political perineum is thin between those two.
I also note that I think things like parties to celebrate Margaret Thatcher’s death are pathetic — losers’ balls held after an enemy has become frail and harmless and still victorious over us.
No, it has to be Bezos. His sudden giant fireworks display would be a death befitting a pharaoh, and act as a counterbalance to the baleful effect of Amazon on the world, its ever-greater extension of buying and selling into the deeper corners of our life.
That is why all these types go after the space “exploration” thing: a material correlate of some sort of divine transcendence, per ardua ad astra and all that, to counterbalance a life in the muck of commerce going on below. Nor do I see this as the politics of class envy, etc. Bezos owns a slice of Amazon, the company he founded with nothing but that famous paper sign and folding desk in the corner of an office — oh, and the $300,000 he got from the bank of mum and dad.
He essentially owns a share in a new mode of human interaction, the way Standard Oil’s John D Rockefeller once owned an entire new mode of human energy use.
Bezos, in some ways, can be compared to a state bureaucrat who controls a whole department (in the way that Forbes magazine, during the Cold War, used to list Castro, Brezhnev, etc as multibillionaires because of the resources under their command).
Bezos and others’ vast wealth, or the claim of it, is used by elements of the left to rally activism, but in this they conspire with capitalism’s overvaluation of itself. Wealth is a projection into the future of continued control of a slice of capital, and the dividends accruing therefrom. But the numbers flying around are taken by the public to be liquid wealth.
Bezos’s liquid wealth, what he could get tomorrow in cash, is still pretty eye-watering, around 4-8% of his stated wealth — say, $10 billion. He could buy 10,000 houses in $1 million median-price Melbourne (or 17 in Sydney).
The wealth of humanity lies overwhelmingly in “public plant”. These private space explorations demonstrate that — they’re tin-pot rocket shoots that NASA, etc would have done as test launches. Bezos’s parabolic trip describes the shape of a big zero, gravity’s rainbow.
The tech billionaires, inventors or financiers, have taken a slice of new forms of human sociality — Google is the search capacity of connected computing circa 1998 augmented; Facebook arises from a level of connectivity emerging at a certain stage of Moore’s law progression, etc. All of it is built on (among other things) the enclosure of a free good — Tim Berners-Lee’s unpatented world wide web.
In the case of Bezos and Amazon, that has involved a vast extension of low-wage dehumanising Taylorism extended to the retail sphere; workers as warehouse meatbots, chivvied into inhuman endurance tasks with inspirational messaging, something even Henry Ford wasn’t arsehole enough to do.
The workers are another counterpart to Bezos’s spaceflight; their total unfreedom on a shift is the means by which Bezos gets to explore new existential possibilities of human liberty.
But as Amazon and other privatised dimensions of life expand towards total coverage, their inherently public and collective nature becomes more visible. What better way to make that as starkly rendered as possible than for Jeff Bezos to explode in space?
Brute force’s propaganda of the deed, reminding us of our earthly nature. Amazon would continue on, and Being’s revenge on the commodity would be a rallying point. I’m not above using the residual human belief in sky gods to advance the cause of a more just world.
Think of the irony — the founder of Amazon being dissolved by a payload delivery system! That is why it would be good for Jeff Bezos to explode in space. My team captain, Mr C Porter, will now complete our argument. Should Jeff Bezos explode in space, I will be holding a Melbourne wake and pinata party as soon as it hits the news at, where else, Spleen Bar in Bourke St. Rocket Fuels are on me.
Any chance we could get Clive Palmer on the flight? The detritus from the explosion might lead to a nuclear winter, but that would be a small price to pay.
I doubt that there is a powerful enough rocket to lift his bulk into orbit.
The politics of assassination… Hmmm….
If you look at the evidence it does seem those who suddenly amass outsize power, particularly malign power, often have no one set up to follow them. As with the “great men” and “terrible conquerors” of history their empires often fragment into infighting and decline upon their demise.
Does Bezos deserve to explode in space? I’m not sure he’s that malign. But if his tumbling capsule landed on Citizen Murdoch the two-fer could swing it…
You think he’s unaware that his employees are so closely surveilled that they can’t leave their trucks and have to poo in bags and pee in bottles?
He is that malign.
I’m friends with an Amazon UK worker – albeit not a human robot. Given she’s on below minimum wage and on a rotating shift she’s not an executive either. Try thinking Gadaffi or Hussain before you advance bottle pissing as worthy of execution.
The article explicitly said *not* execution.
Yes, Rundle was very careful to spell out at length that he was hoping for an accident, not a deliberate act. But who these days is so unsophisticated they read what is written and take it at face value, rather than assuming it says what they want or prefer it say, whether they have read it or not? Where would be the fun in that? For a start, the majority of the hyperventilating fury of the social media swamp depends on ignoring the plain meaning of anything posted.
Um… He was also joking… Eg the alligator up Zuckerberg’s arse…
The article also includes humour certainly, but does that mean we must take it there is nothing in any part of the article that can be taken in any way as sincere? Specifically:
“Let me be clear about my desire for Jeff Bezos to explode in space. I do not want Jeff Bezos to be shot down in space. I do not believe in the politics of assassination, even if you could get a commercial surface-to-air missile launcher from Bunnings. Still, I’ll probably get an AFP visit.”
You asked
By what means you didn’t say, and neither did I.
Guess you’re not down with Bezos’ plan to save the earth by moving all heavy industry to the moon…
Amazon as a retailer is still smaller than Wallmart, in terms of revenue: is delivery truck intrinsically worse than shop?
Amazon as a computer infrastructure supplier is nonpareil, though. Fully half of Amazon’s income comes from people/companies buying time on AWS, which constitutes a third of the world’s “cloud” at this point. Crikey probably lives there (but I haven’t checked). Very few meatbots involved in that arm of the company.
But yes, billionaire distortions. Remember that day when he bought the Washington Post with pocket change?
It’s obvious you have a hatred of all billionaires Guy, but while I can agree with that emotion regarding AH’s like Bezos, I draw the line at Musk. Here’s a man literally pushing technology and human knowledge where no one has gone before in at least five entirely seperate areas. To do this he doesn’t use ‘slave’ labour (like Bezos) but the best and brightest he can find and he puts the billions he needed to do this right on the line. Engineers and scientists of all sorts beat a path to his door begging to be let in. Love him or hate him, history will look kindlier on him than any of those other billionaires you mentioned.
Guy Rundel should actually look up some facts about Elon Musk before he posts lies from Business Insider and other conspiracy sources, the facts are outlined here https://savingjournalism.substack.com/p/i-talked-to-elon-musk-about-journalism
As for Jeff Bezos, it’s scummy how he treats workers.
Guy Rundle may not be aware that rockets that go to space, unlike planes that operate in the atmosphere, are necessarily chock full of oxygen to burn the fuels they need for power. Therefore if a rocket gets into trouble, and its fuel and oxygen tanks are ruptured, in air or in space, there is always plenty of oxygen there to make a big explosion.