The do’s and don’ts of how to not bore the pants off viewers

I suppose the next “how to” or “don’t do” program from an Australian network (referencing Parental Guidance on Nine) will be something along the lines of how to avoiding watch rotten TV, using as reference points not Love Island or Married at First Sight (both Nine) but the VIP edition of Big Brother which should be renamed Pitts TV.

VIP Big Brother, 552,000, was down a fraction from Monday night and still a waste of valuable TV time. Nine’s Parental Guidance, 780,000, also down from Monday night’s 877,000. Love Island, 256,000 — a third of the audience for Parental Guidance — and even though it gets streamed heavily, the total will still be low. The size of the streams for VIP BB and Parental Guidance will tell us a lot about the use viewers make of BVOD.

Tomorrow morning we’ll get the first overnight and streams figures for the first ep of The Bachelorette which was the lowest opening night so far. It’s up against Love Island, Parental Guidance, VIP BB and Hard Quiz and Gruen.

Regional top five: Seven News, 565,000; Seven News 6.30, 523,000; Melbourne Cup 2021 race, 482,000; Melbourne Cup 2021 presentation, 361,000; 7pm ABC News, 349,000.

Network channel share:

1. Seven (27.3%)
2. Nine (25.5%)
3. Ten (22.9%)
4. ABC (15.7%)
5. SBS (7.6%)

Network main channels:

1. Seven (18.4%)
2. Nine (17.8%)
3. Ten (15.5%)
4. ABC (10.6%)
5. SBS ONE (4.37%)

Top 5 digital channels: 

1. Gem (5.0%)
2. 7TWO (3.9%)
3. 7mate (3.6%)
4. 10 Peach (3.4%)
5. 10 Bold (3.2%)

Top 10 national programs:

1. Melbourne Cup 2021 race (Ten) — 1.695 million
2. Seven News — 1.476 million
3. Seven News 6.30 — 1.447 million
4. Melbourne Cup 2021 presentation (Ten) — 1.257 million
5. Nine News   — 1.149 million
6. Nine News 6.30 — 1.116 million
7. Melbourne Cup 2021 mounting yard (Ten) — 1.073 million
8. 7pm ABC News — 1.006 million
9. A Current Affair (Nine) — 895,000
10. Home and Away (Seven) — 886,000

Top metro programs: 
1. Melbourne Cup 2021 race (10) — 1.213 million

Losers: Horses at Flemington and every other racecourse.

Metro news and current affairs:

1. Seven News 6.30 — 923,000
2. Seven News  — 911,000
3. Nine News  — 883,000
4. Nine News 6.30 — 852,000
5. 7pm ABC News — 657,000
6. ACA (Nine) — 635,000
7. 7.30 (ABC) — 526,000
8. The Project 7pm (Ten) — 434,000
9. Ten News First — 364,000
10. The Project 6.30pm (Ten) — 254,000

Morning (national) TV:

1. Sunrise (Seven) — 421,000/244,000
2. News Breakfast (ABC) — 308,000/201,000
3. Today (Nine) — 287,000/193,000
4. The Morning Show (Seven) — 217,000
5. Today Extra (Nine) — 148,000
6. Studio 10 (Ten) —  49,000

Top five pay TV programs: 

1. Credlin (Sky News)  — 60,000
2. Paul Murray Live (Sky News) — 56,000 
3. The Bolt Report (Sky News) — 55,000
4. Alan Jones (Sky News) — 46,000
5. Race day (Sky Racing) — 45,000