Elon Musk, CEO of Tesla and SpaceX (Image: John Raoux/AP/AAP)
Elon Musk (Image: John Raoux/AP/AAP)

Humility is one of those qualities like fame or power: as soon as someone says they have it, you begin to suspect they don’t. So it was with new Twitter owner Elon Musk, who put out a missive to Twitter advertisers saying he was buying the platform with “humility”. This followed a paragraph in which he described his purchase as “important to the future of civilisation”.

“I didn’t do it because it would be easy. I didn’t do it to make more money. I did it to try to help humanity, whom I love.” So it didn’t have anything to do with that lawsuit?

This comes the day after Musk entered Twitter’s headquarters carrying a sink. It was like one of those Halloween costumes you have to explain every time you start talking to someone new at the party.


Changes are already afoot, with several outlets reporting that CEO Parag Agrawal, chief financial officer Ned Segal and Vijaya Gadde, head of legal policy, trust and safety, have all been fired since Musk’s takeover.

The future is bright.