Over the next month, Crikey will be publishing birthday messages from a few prominent Australians — today it’s ABC managing director Mark Scott:

The RBA just turned 50, Lateline 20 and now Crikey is 10. A big week for the national icons.

Crikey is, of course, a little more respectable these days. It was hard to imagine years ago that a Crikey email would one day contain bylines such as Eric Beecher, Richard Farmer and Margaret Simons. Even Stephen Mayne seems to have mellowed a bit, although he remains exceedingly tall.

Like many in the Australian politico-media complex, I do develop a Pavlovian twitch about 1.30 when the latest espistle from Crikey Central hits the inbox. And when it lands, it can entertain, dismay and annoy (particularly on a Blackberry — it is really hard to read on a Blackberry).

But I have to admit, no matter how many former editors we recruit, Crikey continues to  break plenty of stories, can set a robust news agenda — and gets less outrageously wrong than it once did. It fills a place in the media landscape like no other. It is almost mainstream.

And in this era, you have got to admire an organisation that can get an internet pay model to work — needing no government funding and no cross-subsidies from the Avatar division. It is quite impressive. I understand Sophie Black now wants Crikey to bid to run Australia Network.

First Dog also wants a TV show, but I am not sure the nation is ready for the artistic hound.

Mark Scott