The Winners | Seven as Desperate Housewives (2.181 million), Today Tonight (1.6 million) and Seven News (1.551 million) were one, two and three last night. Plus 24 (1.2 million) beat a first run Cold Case on Nine, Big Brother Uncut and Andrew Denton’s Enough Rope. |
The Losers |
Nine and Ten. Nine’s package of Bert Newton highlights gathered 1.18 million viewers at 7:30pm, 300,000 more |
News & CA |
Seven’s Today Tonight and News won easily on the back of good performances in Sydney, Brisbane and Perth. Nine News and A Current Affair won Melbourne and split Adelaide. Nine’s revamped three-hour Today show popped up yesterday and was beaten easily by Seven’s Sunrise. It’s gotta be the personnel next at Willoughby. |
The Stats |
After Ten won Sunday night, Seven won last night, leaving Nine in the unusual position of being winless after two nights. That hasn’t happened for more than three months. Nine’s loss in Melbourne must have been painful given the Bert Newton special and his popularity in that city. Seven won with 29.7% to Nine on 26.3%, Ten down on 20.9%, the ABC also down on 14.7% and SBS up on 8.4%, thanks to Mythbusters again. |
Glenn Dyer’s comments |
For all the spin Sam Chisholm put on his return in last week’s media interviews, there’s a big gap between the hype and Nine’s ratings performance at the moment. A narrow win last week thanks to the AFL and NRL games on Friday night and now losses on Sunday and Monday nights. So much to do, so little product! All this means more pressure on Nine’s audience share and ad revenues. Still the One, yes, but Cocoon TV, as we saw with the Bert Newton special last night, doesn’t make for high market share. |
Last night’s TV ratings
Glenn Dyer reports: The Winners Seven as Desperate Housewives (2.181 million), Today Tonight (1.6 million) and Seven News (1.551 million) were one, two and three last night. Plus 24 (1.2 million) beat a first run Cold Case on Nine, Big Brother Uncut and Andrew Denton’s Enough Rope. The Losers Nine and Ten. Nine’s package of […]
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