How good are Sundays? The Sunday Telegraph just launched a new ad campaign. It’s got all the classic Aussie Sunday cliches, from eating fat-filled brunches, to “it’s trackie daks and morning hair ’til noon” and blokes doing walks of shame down the street. We’re split on whether it’s lame or not … what do you think?
Um, not that sort of food story. A Crikey reader sent us in this delightful story and its related content from Adelaide Now. “Not Earth shattering, but a combination of Google technology and Murdoch press sensitivity? Check out the “Related Content” part of the page”, said the eagle eyed reader …
Snag in a test tube. Delightful little image on the front of The Sydney Morning Herald website at the moment. Not sure if that’s exactly the kind of synthetic food scientists are creating …
Dodgy customer service no more
“The Australian Communications and Media Authority (ACMA) makes the demand in the final report of its inquiry into the customer service and complaints-handling practices of domestic phone providers.” — SBS
Michael Smith silenced
“Broadcaster Michael Smith must make an undertaking not to broadcast material from an interview with Bob Kernohan, former president of the Australian Workers Union, before he returns to air on Sydney’s 2UE.” — The Australian
NATO-led forces kill BBC journo
“The Nato-led International Security Assistance Force (Isaf) in Afghanistan has admitted it mistakenly killed BBC reporter Ahmed Omed Khpulwak in July.” — BBC
A new media future?
“Two of America’s largest newspaper chains, Journal Register (JRC) and MediaNews Group, have agreed to a merger that isn’t a merger.” — Greenslade blog, The Guardian
Crude stick-figure s-x ad gets banned
“Ad hominem adultery harassment site Cheaterville.com is incensed. They wanted to run the above advertisement in the Toronto Sun during the Toronto Film Festival, but the Sun rejected them.” — Gawker
Tele ad is fine….it’s advertising, you have 30 seconds to get a feeling across, the use of cliches is acceptable
Good example of exactly the sort of thing that social marketing needs to achieve and doesn’t even come close.
Sunday Telegraph ad – pathetic and lame and full of crap, just like the newspaper itself.
Sunday Tele ad: about on a par with the old Meadow Lea margarine ad.
Why did you put that tele ad in your media briefs column Crikey? I watched it and I didn’t think it was cute or interesting or even worthy of pulling on or taking off a pair of trousers. That is 69 seconds of my life I will never get back. If I didn’t actually work there I would punch you in the snout. Also, I won’t be in Monday but I will be there Tuesday.