It’s the video everyone is talking about: a campaign by the charity Invisible Children to raise awareness of Ugandan guerilla leader Joseph Kony and the use of child soldiers.

Watch it — but then also read all about how “The organisation behind Kony 2012 — Invisible Children Inc. — is an extremely shady non-profit that has been called “misleading”, “naive”, and “dangerous” by a Yale political science professor, and has been accused by Foreign Affairs of “manipulat[ing] facts for strategic purposes”, over at The Daily What.

KONY 2012 from INVISIBLE CHILDREN on Vimeo.