The closest night this week in metro markets at least, but in the regions, Seven again won dominantly. Its new US program Marvel’s Agents of S.H.I.E.L.D. was the most watched program (but not my demo) from 7.30pm with the pilot and then the first episode. The 2.048 million national/ 1.301 million metro/ 747,000 regional viewers for those two hours pushed Seven to the front for the night. Nine was second with not much. Seven won the 18 to 49s and 25 to 54s, Nine won the 16 to 39s thanks to Big Brother (1.126 million national/ 818,000 metro/ 308,000 regional viewers). On first nights that’s two hits for Seven from the early US programming — none for Nine and Ten. Let’s see how The Blacklist and Marvel’s Agents of S.H.I.E.L.D go next week with their second or third episodes.
Ten and the ABC were much closer — both had weak spots. Gruen Planet for the ABC, which was a surprise, its audience dipped noticeably to 1.157 million national/ 784,000 metro/ 373,000 regional viewers. Ten of course had those black holes known as The Bachelor (791,000 national/ 558,000 metro/ 233,000 regional viewers) and Wonderland (774,000 national/543,000 metro/ 231,000 regional viewers), aided by This Week Live (404,000 national/285,000 metro/ 119,000 regional viewers). Seven’s weak spot was the other new US program Men At Work from 9.30pm to 10.30pm. Not funny, and the audience has condemned it. Averaged across the hour, the two episodes of this one had 674,000 national/ 413,000 metro/ 261,000 regional viewers. Wonderland is a real disappointment. At best it’s an older, weaker version of Neighbours on a bad night, hardly a new Offspring.
Seven’s late afternoon problems continued with Nine’s Hot Seat (940,000 national/ 585,000 metro/ 355,000 regional viewers) easily beating Million Dollar Minute on Seven (819,000 national/ 508,000 metro/ 311,000 regional viewers). That saw Nine News win nationally and in Sydney (by 76,000), Melbourne (by 135,000) and Brisbane (by 65,000). This becoming a headache for Seven.
Network channel share:
- Seven (30.9%)
- Nine (28.1%)
- Ten (18.5%)
- ABC (17.9%)
- SBS (4.7%)
Network main channels:
- Seven (23.4%)
- Nine (19.2%)
- ABC1 (12.9%)
- Ten (11.8%)
- SBS ONE (3.9%)
Top 5 digital channels:
- GO (5.0%)
- 7mate, Eleven (4.2%)
- Gem (3.8)
- 7TWO (3.2%
- ABC2 (3.0%)
Top 10 national programs:
- Marvel’s Agents of S.H.I.E.L.D. (Seven) — 2.048 million
- Nine News — 1.753 million
- Seven News — 1.709 million
- Home and Away (Seven) — 1.492 million
- ABC News — 1.445 million
- Today Tonight (Seven) — 1.208 million
- Gruen Planet (ABC1) — 1.157 million
- A Current Affair (Nine) — 1.148 million
- Big Brother (Nine) — 1.126 million
- 7.30 (ABC1) — 117 million
Top metro programs:
- Marvel’s Agents of S.H.I.E.L.D. (Seven) — 1.301 million
- Nine News — 1.206 million
- Seven News — 1.134 million
Losers: Wonderland and The Bachelor on Ten, plus This Week Live, two episodes of Men at Work on Seven and then The Mole. Nine for repeating the tired Harry Potter and the Deathly Hallows: Part 2 at 9pm.Metro news and current affairs:
- Nine News — 1.206 million
- Seven News — 1.134 million
- ABC News — 985,000
- A Current Affair (Nine) – 965,000
- Today Tonight (Seven) — 932,000
- 7.30 (ABC1) — 757,000
- Ten News — 591,000
- The Project (Ten) — 555,000
- SBS World News — 189,000
- Ten Eyewitness News Late — 181,000
Metro morning TV:
- Sunrise (Seven) – 342,000
- Today (Nine) – 315,000
- News Breakfast (ABC1, 60,000 + 39,000 on News24) — 99,000
Top five pay TV channels:
- LifeStyle (3.5%)
- Fox 8 (3.4%)
- TV1 (2.8%)
- Disney Channel (2.4%)
- Cartoon Network (2.0%)
Top five pay TV programs:
- Location Location Location Australia (LifeStyle) – 151,000
- Selling Houses Australia (LifeStyle) – 89,000
- Phil Spencer Secret Agent (LifeStyle) – 74,000
- NCIS (TV1) – 66,000
- Phineas & Ferb (Disney), NRL: 360 (Fox Sports 1) – 64,000
*Data © OzTAM Pty Limited 2013. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. (All shares on the basis of combined overnight 6pm to midnight all people.) and network reports.
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