It has been a lousy week for Radio National. That is unless you subscribe to the “any news is good news” theory. In the eight days since Stephen Crittenden’s revelation that nine programs, including his own Religion Report, are to be axed, the network has been hit by some horrible press while stumbling to explain its intentions and direction.
As a matter of priority, the network should find a narrative — to use the buzz word of the month — or it faces a lack of confidence from staff and listeners alike.
This week began with an email to staff from the head of Radio National, Dr Jane Connors. As well as announcing that Crittenden would be suspended for exposing the planned cuts, it sought to buy time for the “immensely complicated” task of reshaping the network. Its tone was soothing, although its concluding promise that the network would end up “looking, sounding and feeling remarkably like Radio National” was enigmatic.
Personally I don’t doubt the commitment of Connors. She gets what Radio National is about and takes her stewardship of the network seriously. In fact I’d say the same of many in the current management team. So what is driving all this? Is it, as many staff are speculating, the agenda of the head of Radio, Sue Howard? If not, she should be on-air herself correcting the insiders who say it’s her mission to reshape the network in the image of local radio. Either way, she should be publicly spelling out her vision for Radio National as a matter of urgency.
Is this turmoil a consequence of the failure to understand on-line and how on-air programming relates to it? Is it the result of some budget hole even deeper than the one that permanently troubles the network?
The problem is that after a week, we still don’t know whether this is about genuine renewal, as the managing director Mark Scott claims, or about the removal of much that’s precious to make way for more flow programming.
And the reason we don’t know is that since last Wednesday the corporation has been dissembling on the topic. Here are a few of the inconsistencies.
The first is Scott’s announcement that some of the new specialist content, such as religious programming, will be made for podcast-only. I don’t understand the rationale for spending precious funding to make material only for pod downloads when it costs almost zero to put that programming to air on the network. Why wouldn’t you broadcast something that a highly skilled and talented specialist has produced, especially when the network already has too many repeats?
The second inconsistency is that because young people are attracted to the cyber world, the programming should move over to on-line at the expense of the older audience. Anecdotally, these demographic assumptions just don’t stack up anymore as loads and loads of us under-50s are avidly listening. But isn’t it mysterious that the young people are downloading exactly the same stuff that the oldies are tuning into on-air? It proves that there is universal appeal in the content and suggests it would be unwise to stop making it for either audience.
The third inconsistency is that one doesn’t go into nine. The planned Technology or Future Report does not fill the gaps left by all the departing shows. How will the network fill these gaps, including the repeat times, while sending resources to on-line and avoiding flow programming, without an extremely unlikely budget increase?
The fourth inconsistency is the assertion that staff members are involved in the decision making. That came as news to the people I spoke to this week. In fact insiders say that only a month ago that they were told there would only be very minor changes in the schedule for next year.
The fifth inconsistency is Scott’s explanation that some of the programs have been targeted because they’re old and yet of the five 8.30 programs on RN it is the three youngest which face the chop while the highly regarded, but much older, Law Report and Health Report are exempt.
Radio National is in the communications business. It can, and must, do better than this.
If you go down to the RN website today , your’e in for a big surprise.
Download a MP3 of “Religion Report” of October 15 and you will find it has been neutered, yes censored.
Stephen Crittendon’s opening comments have been disappeared!
Andrew’s mention of Sue Howard brings back my memories of her time as presenter on ABC radio, of a music program which was most distinctive for it’s utter blandness. Every track was a cover of an original; the overall theme, it was a fug of a thing. Not to forget her impossibly gutteral delivery.
I took to calling it Sue Howard’s royalty- free music show.
More recently, there was the decision to insert Geraldine Doogue into the Saturday morning schedule, at the same time axing EarthBeat. Poor Geraldine was to anchor the whole shebang, but just got in the way. The guestbook ran hot. Somebody called it a Doogue’s Breakfast, and the guest book was archived. Eventually segments retrieved their autonomy, and it became what it is today.
Sue Howard again?
Thankyou Andrew,
What a curious muddle. It is truly depressing,especially as we were travelling interstate earlier in the year and had perforce to listen to local ABC radio. Oh save me from that. Another petty little detail for Mr Scott to consider: there are some areas without access to highspeed broadband, yes, even now. So where does that leave those of us who cherish the type of program Stephen Crittenden puts together for us?
One interesting point heard yesterday: while many church leaders experessed their concern at the axing of The Religion Report, a bishop from the Sydney diocese ( did I spell that correctly?)seemed to be perfectly happy with the program’s demise.
A great piece. Last Wednesday I heard Steve Crittendon’s outraged denunciationof the proposed changes.
This morning he had vanished from his normal spot with no explanation from Radio National , an action worthy of a Stalinist regime. Radio National only has itself to blame for the intelligence of its audience.
I agree – thanks Andrew for your commentary.
Its incredible that ABC mgt is asking us to buy this. I’m no Harvard MBA, but I see two problems here. First, its Radio NATIONAL; so emulating a local format is probably a bad idea. Secondly, being RADIO National, moving focus from the Radio to Online might also cause problems. Is it just me, or is this a little crazy?
Maybe ABC mgt could explain the thinking (??) behind this.
Thank you Andrew Dodd for your excellent commentary on what’s happening at RN. Why in God’s name would you axe the only independent (ie non-denominational) and informed weekly religious news report in Australia? This is at a time in history when Australia has a Prime Minister who is a practising and theologically informed Anglican & a US presidential candidate, Barack Obama who is also a committed & active Christian. Religion produces some great stories! My transistor is permanently tuned to RN because I DON’T want to listen to ABC local radio. Nor do I have high speed broadband to spend my life podcasting. I want to LISTEN to thought provoking, well produced radio. Start listening to your listeners ABC management!