As this marathon election campaign roles on, we are told that people are switching off and are bored — but it seems some of us feel a bit guilty about our disinterest.
In today’s Essential report, a collective 45% of respondents had “very little” to “no interest at all” in news about the election and policies, with only 14% saying they had “a lot of interest” (and quite a few don’t know when the election date is). However, in some cases, even the low number of people who do report being engaged might be a stretch.
Some 22% of respondents stated they had watched one of the leadership debates so far. But a quick glance at the numbers raises a few questions. If 22% of people had watched the debates, that would mean blockbuster viewing figures of roughly 3.3 million people. But as Crikey reported at the time, a piffling 55,000 people tuned in on May 13 for Shorten and Turnbull’s first debate on Sky. While their second bout on the ABC attracted a comparatively generous 888,000 viewers, even if we assume not a single person watched both, the collective figures aren’t a third of what the Essential response would imply. Maybe this week Essential caught a particularly engaged set of voters, or maybe those polled feel a bit guilty about their actual level of engagement. Or, perhaps when responding to a survey in which they rate the parties, their leaders and their major policies, people are loath to admit that they aren’t really paying attention.
“people are switching off and are bored”
The Coalition now has no hope of demonstrating to me any vision or integrity. I have given up.