[youtube]https://www.youtube.com/watch?v=wS_ZiBlvoGE[/youtube]
50 cars or 1 bus? An exercise in green advertising
How a Swedish ad agency got a green message to go viral.
article-article-bodyAbout the Author
Publication
Crikey is Australia's leading independent source of news, investigations, analysis and opinion.
Crikey is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while we review, but we’re working as fast as we can to keep the conversation rolling.
The Crikey comment section is members-only content. Please subscribe to leave a comment.
The Crikey comment section is members-only content. Please login to leave a comment.