The Australian really got up Fairfax’s nose today with a story that said ads for Fairfax-owned real estate portal Domain were appearing on porn sites. This, the Oz said, “shows how Domain is using greasy tactics to lure internet users from sites advocating pornography and other illicit actions”. Fairfax takes a lot of this stuff in stride, but it had had enough this morning. It said, in a press release:
“The Australian’s Darren Davidson had a story published this morning suggesting Domain has advertising on porn websites. We don’t …
“We told The Australian it was wrong. We note they printed our quote. But still they had no hesitation in running the yarn.
“News Limited has never had any shame about using their media platforms for attacks on competitors. They dress up their bile as news and bore the rest of the industry with their seemingly endless appetite for gutter dwelling.”
The Australian‘s parent company is an owner of REA, the main competitor to Fairfax’s Domain.
Normally with targeted advertising, ads appear based on the user’s search and browsing behaviour. It could be that the particular porn site visitor is very much into real estate.
That being said, what’s to stop the Oz from using the same targeted ad service?
(Likewise, often I’ve seen an internet discussion of someone complaining about porn sites appearing on ads everywhere they go, only to shut up when someone clarified that such ads appear often because of someone’s browsing habits.)
If you’re looking for a good massage (with or without a happy ending) or even a full service, you will find plenty of sex industry services listed in the classifieds section of the Daily Telegraph. And I presume the Herald Sun. Happy rooting.
Sounds like someone who works at REA also looks at porn…
s/he almost certainly received a targetted ad provided by a third party service,